In his new role, McQueen will manage relationships with Enterprise clients in the EMEA region. He will develop Lightware’s business through direct end-user engagement, promote the Enterprise Partner Program, support local sales teams with large local or multiregional projects involving Enterprise customers, and oversee the successful deployment of large-scale projects across different regions.

Continued Oversight and New Responsibilities

McQueen will continue to oversee key end-users and Enterprise relationships managed from the UK. The UK team will still involve him in cases where their dealers work with large Enterprise clients or significant local projects. This may include visits to Lightware’s London Experience Centre or proof-of-concept requirements. Additionally, he will focus on developing new relationships with Enterprise end-users to establish Lightware as a global standard.

Collaboration with Michael “Moose” Adams

McQueen joins Michael “Moose” Adams, who has been the Director of Enterprise Sales for the US region since April 2023. Adams has been expanding Lightware’s presence and relationships within the American market. His experience in driving sales growth and building strong client relationships has been valuable as Lightware continues to grow its footprint in the US.

Péter Vida as Enterprise Sales Manager

Péter Vida steps into the role of Enterprise Sales Manager. Vida will support Lightware’s regional sales teams and Enterprise Team with Enterprise Partner projects. He will assist in global rollouts for Enterprise customers and act as a liaison between Lightware’s regional offices and HQ departments.

Strengthening Global Reach

The new Enterprise team will strengthen Lightware’s global reach, ensuring the company continues to deliver innovative solutions to its Enterprise clients worldwide.

Craig McQueen expressed his enthusiasm about the new role: “I am excited to lead Lightware’s Enterprise Sales efforts across EMEA during this period of significant growth and innovation.”