Limecraft, a leading mediatech company, is advocating for a shift in how the media industry perceives and discusses artificial intelligence (AI).
According to Nico Oorts, the Vice President of Product at Limecraft, there’s a prevalent focus on the negative aspects of AI, such as job displacement and skill reduction. He suggests a move towards discussing “Media Intelligence,” emphasizing AI’s role in automating tedious tasks to allow professionals to focus on creative storytelling.
The Efficiency and Role of AI
Despite the ongoing debates around generative AI’s impact on creative fields, Limecraft sees it as a crucial tool for enhancing productivity. Co-founder Maarten Verwaest points out that the struggle with technology adoption and improving efficiency is not new to the industry. He believes that Media Intelligence can significantly streamline operations, especially in content management and production, by offering solutions like facial, speech, and character recognition, as well as automating subtitle creation and adaptation.
Focus on Collaboration
The pandemic has drastically altered the workplace, making remote work a norm across various sectors, including media production. Joris Claes, Limecraft’s CEO, highlights the need for robust collaboration tools that go beyond simple content sharing. These tools are essential for enhancing workflow efficiency, enabling quicker reviews, approvals, and content delivery. Limecraft’s upcoming platform update is set to further facilitate sharing and collaboration among content creators.
Upcoming Platform Update
Scheduled for release on March 26, 2024, Limecraft’s next platform update aims to address the growing demands for effective content sharing and collaboration. This update promises enhanced sharing functionalities and support for multi-channel audio, catering to the global content market’s needs for versioning and localization.
About Limecraft
Limecraft is renowned for its innovative cloud-based services that cater to content creators’ needs, from managing initial rushes to archiving masters. Its platform leverages AI for transcription and image recognition, streamlining the content management process. Limecraft Workspaces are adaptable to various content formats, ensuring quick and efficient project setups. The company also focuses on simplifying the content production and delivery process, bridging the gap between producers and broadcasters/streamers with comprehensive file transfer and communication solutions.
News source: https://www.limecraft.com/
