Pavel Potužák, Aveco: Citius, Altius, Fortius (Faster, Higher, Stronger) is the name of the game in sports, as well as in business. Not a calming intro to an article during the month of Christmas. Yet, December is not a time to close the year. That closes by itself as we put up new calendars. Today is the time to get ready for the year to come.
But looking back, Aveco turned 30. Achieving such a milestone has proven that we do it right. We have great products, charge fair prices, have a team of smart and capable people, a wealth of experience, and a passion for what we do. That’s given us a large number of customers who are loyal to Aveco. Because we are loyal to them.
We have implemented many changes recently. Our ASTRA automation products work in the cloud as well as on-prem, building the bridge for our customers connecting traditional hardware-based workflows with datacenters in the cloud. Our new generation MAM, GEMINI, has gained a reputation and is helping customers make work easier.
Now let’s look forward. Version 2 of GEMINI is next, with the world’s first multi-layer versioning concept, ready for the most complex production workflows. With our vision of Create – Manage – Deliver and our news studio automation, MAM and playout automation, and our strong and a growing team, we’re ready to meet the future head on.
Consider…we are not the authors of the information being delivered via our technologies to the masses. We just make sure the technical features of our products allow for the streams of information and entertainment be more omnipresent, more convincing, more targeted. Our responsibility is the technologies, right?
Maybe this is what we should think about during this holiday season. I wish our products to inform instead of mislead, encourage instead of stress, bring people together instead of dividing them. But that’s just me.
The future is like looking into a crystal ball that’s actually a snow globe with too much snow that’s just been shaken. There’s something through all that snow, you just can’t tell what it is. And neither can I.
That last sentence is a lie. I know what’s in Aveco’s upcoming future. I also think I know what advances the industry will see in 2023 from other organizations. But what they tease us with in public might not have any basis in reality. That’s because the future isn’t real, until it becomes the present.
Regardless of what the future holds, let me take this last paragraph to wish you a Merry Christmas and a Happy and Satisfying New Year. I write it this way, using these words, to tell you I truly have you all in my mind, I have you all in my heart, and that this is the real value.
About Aveco
With our vision of create/manage/deliver, Aveco designs, sells, and supports studio production automation, master control automation, integrated channel playout and media asset management systems worldwide. Aveco operates on-prem, in the cloud and in hybrid. Aveco, has grown since 1992 into the TV industry’s largest independent automation company, serving 300+ of the world’s leading broadcasters. Aveco is the Winner of the Global Industry’s Most Prestigious Project Honor: The IBC Innovation Award! Aveco is based in the Czech Republic, the United States, Latin America, India, United Arab Emirates, Hong Kong, France and Switzerland. Aveco is celebrating 30 years in 2022. We love to play!
