Interview with Lorenzo Zanni, Head Of Insight And Analysis at the IABM.

• First, I’d like to ask, is IABM domestic or do they cater to international clients?

We are global and work internationally.

• And the events you host, are they held only in England or elsewhere in the world?

We run events globally, not just in the UK. For instance, we host events in Amsterdam during shows, but we also organize various events in different parts of the world.

• Can you provide some insight into your organization? What is the role of IABM as a global organization, and can you share details about the events that might interest our readers and viewers?

Certainly, thank you. I serve as the head of knowledge at IABM, overseeing market research and some of our events. IABM is an international nonprofit trade association that represents the broadcast and media technology industry. Our aim is to represent the industry at a global level. We engage with both media technology suppliers, who are our members, and media companies. We offer a range of services, including business intelligence, market research, networking opportunities, training, and more. We host numerous events worldwide, attending major trade shows related to broadcast and media technology, such as IBC and NAB Show. We also participate in regional shows, for instance, in the APAC region. Additionally, we organize our own events, both virtual and in-person. To highlight one, we have BaM Live London scheduled for the end of this year. It’s our flagship event, typically held annually, where we discuss the future of the media tech business.

• How does the research process work? Is it freely accessible? Is the data open, or do I need to commission specific research tailored for me?

We offer a range of options. At certain events and conferences, we present our research to the broader community, and this includes some smaller presentations as well. However, the majority of our research is exclusive to IABM members and our global engagement partners, which are media companies that collaborate with us. While we do offer bespoke research services, most of the research we provide focuses on the media tech industry and is available to our entire membership.