Lightricks has launched the public beta of LTX Studio, an AI-driven platform designed for storyboarding and prototyping.
The platform focuses on maintaining consistency and offering selective control in the creative process. Unlike other generative AI video tools, LTX Studio emphasizes aiding the creative workflow rather than producing high-quality footage.
Generative AI Trends
Over recent years, generative AI has seen significant growth, with large language models (LLMs) enabling new capabilities across various fields. While some AI features may be considered gimmicks, others have the potential to disrupt established processes.
Key Features of LTX Studio Beta
The beta version of LTX Studio includes several notable features:
- Consistency in Characters and Scenes: Users can control camera angles, motion, lighting, and maintain character and storyline consistency while adjusting ambient conditions such as weather and time of day.
- Enhanced Collaboration: Creative teams can collaborate more effectively with live edit views. Upcoming enhancements will include commenting and suggestion tools.
- Selective Artistic Control: The platform offers advanced control through features like Frame Creator and Keyframe Control, allowing users to generate frames between defined points.
- Character Acting and Lip-Sync: LTX Studio can sync realistic voices with lip movements for generated characters, with future updates expected to include voice switching and complete scene editing.
Concerns About Lip-Sync Features
While the character lip-sync feature is innovative, it raises concerns about potential misuse, especially in a media landscape prone to misinformation.
Company Background
LTX Studio is developed by Lightricks, a company known for its creative-led approach. Lightricks employs a workforce of artists and designers, which has influenced the development of creative tools like Facetune, Videoleap, and Photoleap.
Target Audience
LTX Studio is intended for various creative professionals, including writers, directors, and commercial creative teams. The platform may also appeal to smaller content creators who previously lacked the resources for professional storyboarding.
Reimagining AI Workflow
LTX Studio’s primary innovation lies in its reimagining of the generative AI workflow, focusing on enhancing the creative process rather than showcasing technology.
Pricing and Availability
Lightricks offers LTX Studio with a tier-based subscription model:
- Free Trial: Includes one computing hour per month.
- Community Program: $8 per month for 2.4 discounted computing hours.
- Standard Plan: $35 per month for approximately 8 computing hours.
- Business Tier: $175 per month for 25 computing hours, with limited commercial use for targeted audiences up to 100,000.
About Lightricks
Lightricks, founded in 2013, is a private company headquartered in Jerusalem, Israel. The company specializes in developing mobile applications for photo and video editing, with a focus on serving the creator economy. Some of its most well-known products include Facetune, Videoleap, and Photoleap. Lightricks employs a workforce of around 600 people and has expanded globally with offices in Israel, the UK, and the US.
