The shift from traditional distribution methods to automated, cloud-based systems presents numerous challenges for large news organizations. M2A Media proposes a solution centered around scalability, flexibility, and cost efficiency, along with real-time collaboration. Their system includes a user-friendly console designed for easy management of AWS Media Services by users without technical expertise. This innovation offers a myriad of benefits to news broadcasters.

Key Features and Benefits

M2A Media’s platform enables users to effortlessly create and edit events, designate HLS destinations, monitor the health of events, and publish content across various outlets, including social media and networks, from a unified interface. Additionally, it simplifies the routing of video sources, adjusting outputs, and adding new destinations. Its comprehensive monitoring capabilities mimic a traditional media control room, offering signal verification and pre-sets, along with user-defined video analytics for detailed feed diagnostics. A singular network connection to the AWS Cloud fulfills all operational requirements, eliminating the necessity for satellite bookings or fiber links.

Comments from M2A Media

Matt Hughes, M2A Media’s Chief Commercial Officer, emphasized the impending transformation in news broadcasting towards cloud technologies. He highlighted M2A’s capability to provide robust solutions akin to traditional setups, aiming to simplify cloud adoption for news stations. The NAB Show 2024 serves as an ideal venue for M2A to introduce and explain the advantages and cost savings associated with digital transition in broadcasting.

M2A Media’s Premier Solutions

The company’s news gathering solutions—M2A LIVE, M2A CONNECT, and M2A CAPTURE—will be demonstrated at the event. M2A LIVE is renowned for delivering high-quality, low-latency live streams, employing AWS Cloud’s flexibility. It features an intuitive console for automating live event schedules, offering a pay-as-you-go model for cost efficiency and scalability. M2A CONNECT streamlines video aggregation and distribution, allowing for easy event-based or continuous content acquisition and distribution via the AWS Cloud. M2A CAPTURE introduces advanced features for live content workflow, including high-quality recording, rapid VOD conversion, and a comprehensive editing console for live programming.

Encoder-Based Ad Manipulation (EBAM)

At the NAB Show 2024, M2A will also unveil EBAM, a method for enhancing broadcaster revenue through encoder-side ad insertion. This approach ensures high-quality, region-specific ad placements, aligning with multiple industry standards to benefit broadcasters and advertisers.

Exhibition Details

M2A Media’s solutions will be available for demonstration at the UK Pavilion (Booth W2345) and the AWS Booth (W1701) in the West Hall. This event represents a significant opportunity for news broadcasters to explore the potential of cloud-based technologies in streamlining and enhancing their operations.

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