Operating globally, with subsidiaries in the United States and Canada, the company is in search of new investors to maintain its 200-strong workforce and continue operations. Magix is optimistic about securing a deal within the next two to three months.

Revenue Decline and Portfolio Complexity

Magix’s financial downturn is attributed to a significant revenue drop, from €32 million in 2021 to €20 million in 2023. The company attributes this decline to its complex array of products, which includes multiple versions of Magix Video deluxe, Vegas Pro, and Magix Video Pro, ranging in price from €60 to €400 and offering diverse functionalities. This approach has reportedly confused customers and complicated product development, adversely affecting the company’s core offerings. Additionally, Magix cites a slow adjustment to its cost structure and a lag in adopting modern e-commerce strategies as factors in its financial challenges.

Restructuring Efforts

In response to these challenges, Magix is planning to streamline its product line and focus primarily on the Vegas series, though it will continue to offer the Video deluxe line with fewer versions. The company is committed to releasing already planned products and intends to implement restructuring measures, which may include layoffs, to stabilize its operations.

Future Focus

Magix’s future strategy involves simplifying its product offerings to just two versions per product to eliminate customer confusion and improve product development efficiency. This shift aims to realign the company with the evolving needs of its market and secure a stable path forward amidst financial difficulties.