These new features are designed to enhance content regionalization and personalization, aiming to help sports, news, and entertainment organizations improve audience engagement.

New Platform Features

At IBC 2024, Magnifi will introduce several new tools to its platform, including:

• Automated Local Language Content Generator: Magnifi now supports content creation in over 80 languages, ensuring cultural and contextual relevance by generating content directly in local languages rather than simply translating from English. This feature is intended to help brands engage more authentically with global audiences.
• Geogating: A feature designed for sports rights holders, Geogating facilitates the distribution of content based on geographic rights. It aims to prevent legal issues and enables organizations to target content more effectively to specific audiences.
• Advanced Tenant Management: This system enhances control and security over content by assigning specific permissions to different users. It is designed to improve collaboration, protect sensitive information, and streamline workflows, resulting in faster content production and approval.
• Design-Systems-As-A-Service (DSaaS): Magnifi’s new graphics platform leverages Semantic design systems and generative AI to provide automated, data-driven graphics workflows that integrate with brand guidelines across all digital media.
• AI-Based Studio Editor: Magnifi has introduced an AI-powered studio editor for creating ready-to-publish videos quickly. The integration with illusto, an online video editing platform, offers features like a transitions library, stock media library, and auto subtitles in multiple languages, enabling more precise editing of highlight clips.

Strategic Partnerships and Collaborations

Magnifi will also highlight its latest collaborations, including:

• Adobe Premiere Pro Extension: A new extension that allows users to access their Magnifi-indexed asset libraries directly within Adobe Premiere Pro. This extension includes controlled logins through the updated tenant management system.
• Partnership with Linius Technologies: Magnifi’s collaboration with Linius Technologies introduces a cloud-based solution for merging live and historical archive content. This allows for the creation of automated, personalized highlights and tailored video streams.

Participation in IBC 2024 Content Program

Magnifi will participate in various sessions during IBC 2024, including a panel discussion on AI and machine learning in media and entertainment, featuring insights from industry leaders. Additionally, Magnifi will take part in an IBC Accelerator session focused on AI Media Innovation Labs, where they will explore predictive video and audio generation for live-action events.

The Magnifi platform will be available for demonstration, and it can be purchased through the AWS and GCP marketplaces.