Providing essential ingredients used in processing 90%+ of today’s professional video, MainConcept leads the way to 8K codec technology with HEVC & VVC.
MainConcept, the leading provider of codecsfor production, broadcast and streaming technologies, today announced the launch oftheir VVC/H.266 SDK, which will be demonstrated at the upcoming 2022 IBC Show and will be made available as a part of the company’s Beta program. Predicted by manyto be the next major professional video codec for the professional media market, VVC promises to provide unsurpassed quality and efficiency making resolution jumps like the one to 8K more palatable to content distributors. The MainConcept team will share exciting technology demos andhighlight their advancements in the development of VVC along with 8K-optimized cloud encodingbuilt on top oftheir award-winning HEVC/H.265 SDKand other MainConcepttechnologies thatareessential ingredients used to process over 90% of today’s professional videos.
VVC/H.266 Encoder SDK launch
MainConcept is launching their new VVC/H.266 Encoder SDK, which is designed for real-time 10-bit operation. Forthe Betaprogram, the SDK will be available for broadcast trials, field testing, and TV standards development and verification. For rapid deployment and evaluation, an FFmpeg plugin will be released as well. You can apply to be part of the MainConceptBeta program today.
The MainConcept VVC/H.266 encoder is designed to support future broadcast standards like DVB and SBTVD, as well as OTT applications. MainConcept also offers a portfolio of components that work together (e.g., audio encoders and multiplexers) to complete the solution for organizations adopting the new VVC standard for broadcast and streaming in 1080p, 4K and 8K.
MainConcept’s IBC Digital Video & Audio Showcase—Present&Future Technology
At IBC, MainConceptplans to demonstratetheir VVC SDK capability by streaming VVC multi-layer realtime encoding running in parallel on Amazon Web Services (AWS) using MPEG-DASH. This demo directly addresses broadcast applications,showing greatly improved immersive visual quality in more live channels, and opens up countless use cases in streaming over internet and mobile.
MainConceptalso plans to showcase encoding of 8K content in realtime via a remote AWS instance, complete with a dashboard for visualizingsystem performance, framerate and bitrate. This demonstration will use multiple MainConcept technologies, including Live Encoder (powered by theirindustry-leading HEVC/H.265encoder), WebASMand Hybrid GPU acceleration to show how you can encode 8K, 4K and HD in a single instance. The MainConcept 8K encoder can deliver more live channels or ABR layers per system at a fraction of the cost of traditional solutions and is available for use on premises, in the cloud and in hybrid workflows.
To see for yourselfthe impact of MainConcept’s essential ingredients for production, broadcast and streaming products, you can also experience using their Content Creation Lab which includes compatibility for Fraunhofer, Panasonic and Sony plugins as well as VVC, HEVC and AVC software. This tool enables users to evaluate the compatibility and quality of encoded files, review the console log and command line parameters, and learn about MainConceptFFmpeg plugin usage.
Find MainConcept at IBC
Powering the digital video ecosystem, MainConcept codecs are integrated intoproducts across dozens of booths at the IBC Show Expo, including Adobe, Avid, Dalet, EditShare, EVS, Fraunhofer, Grass Valley, Ross,Synamedia andTelestream.
About MainConcept
Since 1993, MainConcept has provided best-of-breed video/audio codec solutions for professional video production, multimedia, broadcast, digital signage, gaming, medical and security industries. Our software development kits, transcoding applications and plugins are used across industry verticals to meet an ever-expanding list of use cases. With world-class engineering, exquisite attention to detail, and best-in-class support and professional services, we are constantly innovating to deliver the simplicity needed with the customer experience you deserve. MainConcept codecs are engineered to surpass the challenges of even the most demanding use cases and are used by organizations such as Adobe, AVID, Autodesk, Corel, Dalet, Endeavor Streaming, Grass Valley, MAGIX, Nikon, PlayBox Neo and Sony.
