Marc Aldrich, a seasoned executive in the TV and media industry, has been announced as the new worldwide CEO of ThinkAnalytics, starting January.
Aldrich is transitioning from his role at Amazon Web Services (AWS), where he served as the general manager of the media and entertainment (M&E) division since 2019.
Marc Aldrich’s Background in the Industry
Before his tenure at AWS, Aldrich played a pivotal role at Cisco, overseeing the Americas sales region for the company’s Global Service Provider Segment. He was instrumental in developing strategies and nurturing relationships with service providers in the cable, telecommunications, and media sectors. His expertise also extended to channel partnerships and market approaches.
Eddie Young’s Remarks on Aldrich’s AppointmentEddie Young, the chairman of ThinkAnalytics, expressed his enthusiasm and honor in appointing Marc Aldrich as the CEO. He highlighted Aldrich’s deep understanding of the industry and his remarkable ability in business management. Young, who has known Aldrich for over a decade during their time at Cisco and AWS, commended his leadership skills, particularly in fostering diverse and high-performing teams that prioritize customer satisfaction.
Aldrich’s Vision for ThinkAnalyticsAldrich acknowledged ThinkAnalytics’ prominent status in the M&E and telecommunications sectors as an AI pioneer, particularly in content discovery and viewer insights. He is eager to leverage the company’s expertise in utilizing first-party data. Aldrich is excited about expanding the company’s achievements, especially in the burgeoning sector of targeted TV advertising.
News source: https://thinkanalytics.com/
