Lawo, a company specializing in broadcast and media technology, has appointed Martin Braun as the new Head of Sales for the D-A-CH region, which includes Germany, Austria, and Switzerland.
Martin Braun has over 25 years of experience in the broadcast industry and will be a key member of Lawo’s leadership team.
Responsibilities and Objectives
In his new position, Martin Braun will oversee sales strategies, work on expanding the company’s market presence, and maintain client relationships within the D-A-CH region. His industry expertise will play a crucial role in advancing Lawo’s commitment to providing advanced solutions and reliable services to its clients.
Previous Experience
Before joining Lawo, Martin Braun held prominent roles at companies such as Linde, Pinnacle, and Avid. His previous responsibilities included managing sales in the D-A-CH region, Eastern Europe, CIS, the Middle East, and India. He also handled the channel partner network and monitored all sales activities, including pipeline development and sales growth. Braun is recognized for his strategic approach and focus on achieving results.
Statements from Leadership
Lawo’s Deputy CEO, Jamie Dunn, expressed confidence in Braun’s ability to contribute to the company’s growth, citing his extensive experience in sales leadership.
Educational Background and Location
Martin Braun holds a Dipl. Ing Degree in Physical Engineering from FH Munich. He will be based in Munich, where he will collaborate with the regional team to ensure the delivery of high-quality solutions to Lawo’s clients.
About Lawo
Lawo is a global technology company that specializes in solutions for broadcast, live production, and media infrastructure. Established in 1970, the company originally focused on audio and broadcast engineering but has since evolved into a key player in IP-based media technologies. Lawo’s product portfolio includes digital mixing consoles, IP-based video processing systems, and control and monitoring tools. Their solutions are widely used in television and radio broadcasts, live sports events, and other large-scale productions. The company is headquartered in Rastatt, Germany, and continues to innovate in areas such as IP infrastructure, cloud solutions, and workflow management.
News source: Lawo
