This new channel is designed to become one of the leading motorsports platforms in the Americas. It will offer a wide range of motorsports content and is set to revolutionize the way motorsport fans in Brazil consume media.

Channel Offerings and Content

The channel aims to provide a global motorsport viewing experience. It will feature an extensive array of live racing events such as Formula Drift, Trans Am, Stock Car Pro Series, TCR South America, and F4 Brasil, with programming available on connected TVs throughout Brazil. The content will include significant U.S. motorsports programs with Portuguese subtitles, enhancing the viewing experience for Brazilian fans.

Technological Backing and Strategic Implementation

The technology and services from Amagi and AD Digital have been crucial in the launch, utilizing cloud technology for channel creation and distribution. Initially, MAVTV Brasil is accessible on Samsung TV Plus and Pluto TV, expanding its viewership significantly. This project marks the first phase in a broader strategy to extend the channel’s reach to new platforms and cable TV providers in Brazil and Portugal.

Future Plans and Expansion

AD Digital and Amagi continue to support the expansion of FAST channels globally. The successful launch of MAVTV Brasil exemplifies the potential for new audiences and advertising revenues through sports broadcasting. This initiative also sets the stage for further expansion into international markets, aiming to introduce Brazilian motorsport content to a broader audience.

Remarks from Company Officials

Erich Steffen, CEO of SEV7N Sports Entertainment, emphasized the comprehensive nature of the channel’s motorsport content. Daniela Souza, CGO of AD Digital, highlighted the role of FAST channels in reaching new viewers. KA Srinivasan, Co-founder and CRO of Amagi, mentioned the channel’s impact on the global sports broadcasting market and its role in driving viewership and advertising revenues.

In summary, the introduction of MAVTV Brasil’s FAST channel aims to establish a major new venue for motorsports broadcasting, leveraging advanced technology and strategic partnerships to deliver premium content to motorsports enthusiasts in Brazil and beyond.

About Amagi 

Amagi, headquartered in Bangalore, India, was established in 2008. It operates as a media technology company that specializes in providing cloud-based solutions for broadcasting and digital TV platforms. Amagi’s services are designed to assist TV networks and content owners in launching, managing, distributing, and monetizing their channels across various platforms including cable, OTT, and Free Ad-supported Streaming TV (FAST) platforms globally. Their offerings encompass software-as-a-service (SaaS), fully managed services, and licensing options, supporting broadcasters with tools for linear channel creation, ad insertion, and programmatic ad sales​ (Amagi TV)​​

News source: https://www.amagi.com/