CABSAT 2024 will explore the rapid changes in the MENA TV landscape, focusing on sustainable models, the future of linear TV, network strategies for growth, and the impact of AdTech on ad-supported content.
21 May 2024, 15:30 – 16:10
- FAST & furious growth: Which model is sustainable and profitable across territories?
- Future of linear TV – How fast is it dying?
- What are the strategies TV networks are adopting to sustain growth in linear TV?
- Is there a substantial difference in the way linear TV programming and channels are being curated?
- Is there still a large audience that watches linear TV and paying for it?
- Upcoming opportunities: identifying emerging trends and partnership opportunities that are created by AdTech in ad-supported content
- The revenue holds that linear television is getting into – how are they sustaining business sustainability? How does TV networks sustain advertisement revenue?
Nisrine Ghazal, Vice President Digital, Rotana Media
Hamad Malik, Managing Director Ad Sales, STARZPLAY
Manoj Mathew, Director – Studios & Events at Dubai Studios, Dubai Media
Moderator: 
