21 May 2024, 15:30 – 16:10
- FAST & furious growth: Which model is sustainable and profitable across territories?
- Future of linear TV – How fast is it dying?
- What are the strategies TV networks are adopting to sustain growth in linear TV?
- Is there a substantial difference in the way linear TV programming and channels are being curated?
- Is there still a large audience that watches linear TV and paying for it?
- Upcoming opportunities: identifying emerging trends and partnership opportunities that are created by AdTech in ad-supported content
- The revenue holds that linear television is getting into – how are they sustaining business sustainability? How does TV networks sustain advertisement revenue?
Nisrine Ghazal, Vice President Digital, Rotana Media