The CONMEBOL Copa América USA 2024 tournament commences with Argentina facing Canada at Mercedes-Benz Stadium in Atlanta this Thursday.
The Copa América USA 2024 tournament kicks off this week with Argentina facing Canada at Mercedes-Benz Stadium in Atlanta. HBS is heading the production efforts for all 32 matches, culminating in the Copa Final on July 14 at Hard Rock Stadium in Miami. Miami hosts the HBS Production Hub, operating from Mediapro’s Miami production center.
Collaboration Focus: HBS and Mediapro
Enrique Rabasco, HBS project director, highlights their collaboration with Mediapro for hub services, including graphics, commentary, postproduction, control rooms, and QC areas. This edition marks the tournament’s 48th year and the second time it’s held in the U.S. The event features 10 CONMEBOL teams and six Concacaf guest teams: the United States, Panama, Jamaica, Mexico, Canada, and Costa Rica, qualifying through the 2023-24 Concacaf Nations League.
Multilingual Broadcasting and Technical Setup
Matches will be broadcast in Spanish, Portuguese, and English, with rightsholders choosing between 1080p HDR or 1080i SDR feeds via satellite. Despite a condensed four-month planning period, Rabasco reflects positively on the preparation process, emphasizing its efficiency and success.
Technical Deployment Across U.S. Stadiums
In addition to the Production Hub in Miami, Kasia Humska, HBS production lead, details the deployment of nine trucks across 14 stadiums nationwide. These include two trucks from Mediapro and seven from Game Creek Video, equipped with various camera tiers: Tier C (21 cameras), Tier B (23 cameras), and Tier A (37 cameras for the Opening Match, semifinals, and final).
Aerial Coverage and Remote Operations
Aerial coverage will feature drones, weather permitting, with external jib cameras deployed where flight restrictions apply. Helicopters will capture aerial views for key matches. Rightsholders will operate onsite at stadiums, particularly for high-interest matches involving Argentina, with remote operations from their respective headquarters.
Learning and Collaboration
Peer Seitz, HBS project manager, underscores this Copa América as a learning experience for both HBS and CONMEBOL, marking their first direct collaboration. Adjustments in broadcast partner management and match coverage have been part of the learning curve, fostering a productive and cooperative environment between the two entities.
About Copa América 2024
The Copa América 2024 is the 48th edition of the tournament, held in the United States. It features national teams from South America competing for the prestigious title. The tournament is organized by CONMEBOL and hosted by HBS and Mediapro, focusing on high-quality production and broadcast standards. It showcases top football talent and attracts a global audience, emphasizing both competitive play and cultural significance in the world of football.
About HBS (Host Broadcast Services)
HBS (Host Broadcast Services) is a Swiss company specializing in providing broadcast production services for major sporting events worldwide. It is known for its expertise in delivering high-definition and innovative broadcast solutions tailored to each event’s specific requirements. HBS ensures comprehensive coverage of live sports events, including the Copa América 2024, focusing on technical excellence and viewer engagement through state-of-the-art technology and skilled personnel.
