MetaBroadcast has successfully secured a renewal of its contract with RadioTimes.com for an additional three years.
This extension strengthens the ongoing partnership that began in 2013, underlining the value MetaBroadcast brings through its Atlas platform.
Atlas Platform: Centralizing Metadata
The Atlas platform, a cloud-based solution developed by MetaBroadcast, plays a crucial role in organizing and unifying content metadata for RadioTimes.com. By effectively matching content IDs and aligning records from a variety of sources, including broadcasters and metadata providers, Atlas delivers a cohesive and high-quality dataset. This system allows the editorial team at RadioTimes.com to easily manage metadata sources, make editorial adjustments, and organize channel groupings, enhancing their operational efficiency.
Comprehensive Data Integration
According to Helen Hackworthy, the listing and platforms editor at RadioTimes.com, the Atlas platform aggregates data from a wide range of sources. These include all major UK Broadcasters, the Press Association for schedule data, IMDb for enrichment data, and editorial content from RadioTimes.com itself. The platform’s ability to trace data origins and facilitate record reviews or edits has significantly improved the efficiency of the editorial team.
MetaBroadcast’s Approach and Future Outlook
Jamie Mackinlay, CEO of MetaBroadcast, highlighted the company’s data-agnostic approach, emphasizing their capability to manage diverse data sources, validate information, and standardize it into a unified dataset. Mackinlay expressed enthusiasm about continuing the collaboration with RadioTimes.com.
Adapting to Audience Needs
RadioTimes.com is committed to evolving with its audience’s preferences, incorporating additional data streams to enhance content records. This strategy aims to enrich the web experience, increase site performance, and attract more traffic. As consumption patterns shift towards new media formats, such as trailers, podcasts, and FAST Channels, MetaBroadcast will support RadioTimes.com in meeting its audience’s changing demands.
News source: https://www.metabroadcast.com/
