Nathalie Garcia, the Managing Director of ITV Studios Iberia, recently declared the appointment of Miguel Vila as the new Creative Director for Non-Scripted content.
Vila’s new role will include overseeing the production of popular formats such as “The Voice” (La Voz), “The Voice Kids” (La Voz Kids), and “The Chase” (El Cazador). He is set to lead the 14th season production of “The Chase” for TVE.
Role and Responsibilities In his position, Vila will report directly to Nathalie Garcia. His responsibilities will encompass leading the development of various format ideas and concepts. He is expected to work closely with both the future Content Director and their team, as well as the yet-to-be-hired Production Director. Vila’s role involves utilizing data to enhance content performance and directing the research and development team to explore new content opportunities globally, in collaboration with the ITV Studios Creative Network, led by Mike Beale.
Professional Background Vila joins ITV Studios Iberia after a significant tenure at Mediaset España. He served as Deputy of Format Development until 2015, followed by nearly a decade as Head of Formats and New Developments.
Statements from the Executives Garcia expressed excitement about Vila joining the ITV Studios team, praising his creativity and passion for entertainment. Vila also shared his enthusiasm for joining ITV Studios, seeing it as a significant opportunity to advance his career in the television industry and to work alongside top executives like Nathalie García in creating new non-scripted programs.
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