Mike Fredriksen, Commercial Director of RT Software: Industry Pioneers’ Strategic Disclosures.

• What are the main trends of IBC 2023, in your opinion?

IBC 2023 is truly a spectacle. With the industry in flux, there’s a buzz about managing operations on-prem, off-prem, and in the cloud. The big question is: How do we transition? Is it going to be a hybrid journey? That’s the talk of the town.

• What new products is your company showcasing at IBC 2023?

This year, we’ve taken a significant leap by making all our products web-based. Essentially, we’re indifferent to whether the product operates on-prem or in the public cloud, say on AWS. That’s one major shift. The other trend we’re riding on? AI.

• Are there any developments in integrating AI into your solutions?

AI is everywhere now. Like many manufacturers transitioning to the cloud, we’re in collaboration with academia. Several institutions are partnering with us, primarily driven by our policy objectives. The goal? To expedite workflows, streamline processes for our clients, and enhance overall quality. We’re leveraging AI, for instance, to improve video quality, especially when handling player content. The integration of AI in our workstations is a testament to this commitment.