Movicom delivers Robycam to Italian Cup Final

The big game was held at Rome’s largest sports venue Stadio Olimpico with seating for over 70,000 spectators.

Movicom together with NEP Italy were tasked with providing specialty camera systems for the broadcast coverage. The broadcast went out to over 170 countries internationally presented by over 30 foreign broadcast companies.Movicom delivers Robycam to Italian Cup Final

Movicom Italy’s Robycam 3D cable suspended camera system provided live overhead coverage during the broadcast as well as replays when needed. The 4-point system has a low drop angle and is thus unobtrusive of the broadcast’s main cameras.

In addition to the overhead footage provided by Robycam, Movicom provided two Polecam systems which were used during the match as ‘in-net’ goal cameras and then quickly repositioned to cover the awards ceremony at the end of the event as quick-moving jobs. The small footprint and light weight of the Polecam systems makes them ideal for repositioning quickly and unobtrusively.

Movicom Italy’s coverage didn’t end there, the “Frecciarossa Cam” roamed the field and covered the action before and after the game, using the Olympic stadium’s running track to get great angels of the fans. This ‘buggycam’ is Movicom’s R3 gyro-stabilized head mounted on Motion Impossible’s Agito, a remote-controlled camera buggy. Called the “Frecciarossa Cam” because it has been dressed in the colors and logo of Italy’s primary train company Trenitalia, one of the sponsors of the Coppa Italia 2022. The roving camera system has appeared at Italian supercup Lega Serie A games and has become a fan favorite, much like a mascot. The “Frecciarossa Cam” covers the action from the field getting close ups and angles that are otherwise almost impossible to get.Movicom delivers Robycam to Italian Cup Final

In addition to all of the above Movicom provided a Robyhead D1 remote controlled head which was used to present Augmented Reality graphics during the game and at the closing ceremony for the “Cine Pack” of Lega Serie A provided by NVP S.p.A.

Sergio Cecchini, Managing Director at NEP Italy added “We and our broadcast partners were very happy with Movicom Italy’s contribution to the game coverage. There were a total of 24 cameras for the host broadcast and the specialty cameras were a crucial part of the match, used often for replays as well as live shots.”

Movicom is known for developing and manufacturing specialty camera systems for live broadcast and studio productions. The company’s headline product is a modular aerial cable camera system named RobyCam. RobyCam​ features gyro stabilized carbon fiber heads and can be rigged in 2-point or​ 4-point configurations. The system integrates Movicom’s​ camera-tracking technology, Compass AR, which allows for quick, easy, and seamless​ integration with Augmented Reality virtual graphics software. In addition, the company produces other broadcast tools such as railcam​ systems, robotic heads, and polecam products. Movicom has done custom installs and one-off​ builds by integrating hardware, software​ and creative solutions for stadiums, studios, and concert venues.

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