MRMC and Pixelscope Partner to Enhance Sports Broadcasting with AI and Robotics Integration

MRMC and Pixelscope Partner to Enhance Sports Broadcasting with AI and Robotics Integration

Mark Roberts Motion Control (MRMC), a subsidiary of Nikon, and Pixelscope, a frontrunner in AI-based live sports production technology, have entered into a partnership.

This collaboration aims to integrate MRMC’s robotic technology with Pixelscope’s cutting-edge software for automated sports production, introducing an unparalleled remote production workflow solution in the sports broadcasting sector.

Innovative Integration for Enhanced Broadcasts

The partnership focuses on combining MRMC’s AFC-180 Robotic Heads with the Pixelscope platform, a decision stemming from successful tests at several USA Table Tennis events. Pixelscope’s system leverages AI to track players and the ball in real-time, generating 3D trajectories and collecting comprehensive data for AI-driven live sports broadcasts. This integration allows for the autonomous generation of highlights and improves the efficiency and effectiveness of sports broadcasting.

Revolutionizing the Broadcast Industry through AI and Robotics

This blend of AI and robotic technologies signifies a significant shift in the broadcast industry, aiming at higher efficiency, precision, and innovation. Through automation, this alliance reduces human errors and enables operations around the clock, catering to audience preferences with tailored content. Moreover, it facilitates remote broadcasting and fosters continuous advancements to meet the ever-changing demands of the industry.

Statements from the Partners

Marius Merten, Sports Broadcast Manager at MRMC, praised the partnership, highlighting MRMC’s expertise in camera robotics and the synergy between the two companies’ technologies. Merten expressed excitement over the potential for innovation and the opportunity to elevate sports production standards while maintaining cost efficiency.

Marius Merten

Kei Kwon, CEO of Pixelscope, reflected on the journey to perfect their AI solution aimed at delivering accurate sports data affordably. Kwon emphasized the strategic alignment with MRMC’s technological prowess in motion and camera robotics as a pivotal step towards positioning Pixelcast as the preferred solution for various sports leagues and tournaments.

This collaboration marks a significant milestone in sports broadcasting, promising to bring about advancements that could redefine the industry’s future.

News source: https://www.mrmoco.com/

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