MwareTV, a leading provider of cloud-based platform services, is set to demonstrate its streamlined process for launching and managing a comprehensive streaming TV service at the upcoming NAB Show 2024.
The event, scheduled from April 14 to 17 at the Las Vegas Convention Center, will feature MwareTV at booth W3558.
According to MwareTV’s CEO, Sander Kerstens, telecommunications companies, internet service providers, and other service entities view TV services as a lucrative opportunity for revenue generation and customer retention. However, the complexities of creating a delivery system, integrating subscriber management, and navigating legal hurdles for content acquisition are significant challenges. MwareTV addresses these concerns with a cost-effective, revenue-generating “Television as a Service” package.
Comprehensive Content Licensing Deals
MwareTV has secured agreements with leading US broadcasters, offering access to over 200 national and regional channels under a single license. This arrangement enables new service operators to deliver highly sought-after content effortlessly. Additionally, MwareTV simplifies the integration of local channels, essential for news coverage, through an over-the-air set-top box equipped with an ATSC dongle, enhancing the viewer’s experience with a unified channel lineup.
All-In-One Platform Solution
The MwareTV platform is a comprehensive solution for TV service management, including content and subscriber management, product management, and a content delivery network capable of streaming to an unlimited number of subscribers. It also features content protection approved by all networks and an App Builder for custom app creation across various devices without coding.
Innovative App Builder and Billing Enhancements
The platform’s App Builder allows service providers to design custom apps through a user-friendly drag-and-drop interface, incorporating their brand identity and ensuring an intuitive user experience. Recent updates to the platform include a new billing module for the Television Management System (TVMS), introducing features like shopping and subscription management for effective monetization.
Cloud-Hosted for Scalability and Cost Efficiency
MwareTV’s cloud-hosted nature eliminates the need for significant hardware investments, linking costs directly to subscriber numbers and revenue, allowing for scalable growth. This approach, combined with straightforward content licensing and user interface design, enables the rapid launch of new services.
Opportunity for Dialogue at NAB
NAB 2024 presents a valuable opportunity for organizations interested in entering the streaming media market but concerned about content licensing, technology investments, and customer experience integration. MwareTV invites attendees to engage in discussions at their booth to explore the Television as a Service platform’s capabilities, including receiving a working proof of concept and business case analysis.
News source: https://www.mwaretv.com/
