NAB Show New York 2024: How Creators Are Redefining Media, Marketing and Commerce

NAB Show New York 2024: How Creators Are Redefining Media, Marketing and Commerce
Jasmine Enberg image source: NAB

Even as many creators struggle to make ends meet, top-name stars are moving beyond the bounds of social media.

They’re starring in TV shows and commercials, scoring multimillion-dollar podcasting deals, and launching booming businesses that rival those of traditional brands. This session will explore how the dollars are flowing into and around the creator economy, and what it means for the future of media, marketing, and commerce.

Speakers
VP & Principal Analyst, Social Media and Creator Economy
EMARKETER
Moderator
Senior Reporter
Yahoo Finance

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