NAB Show New York 2024: Leveraging Data Insights to Improve Programming, Promotions and Bottom Lines

NAB Show New York 2024: Leveraging Data Insights to Improve Programming, Promotions and Bottom Lines
Laura Ivey Image source: Linkedin

Data is the cornerstone to successful programming and promotions. How do radio and podcast programmers and producers use data to hone-in on audiences and understand where the opportunities are?

Hear from our panel of experts as they discuss how data is used, why, and share some success stories of their own. Attendees will also get to participate in roundtables with the panel and peers to discuss what has worked for others.

Speakers

CEO
Rhyme Media
Director of Research
Edison Research
Executive VP
Coleman Insights
Senior Vice President of Programming
Radio One & Reach Media
Moderator
Consultant
Radio Station Consultant

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