Fox Sports, NASCAR and Racing Force Group have inked a deal to use the leading-edge Driver’s Eye micro-camera POV technology for the NASCAR Cup Series events aired by Fox Sports.
The racing league began using the helmet camera tech during its biggest annual event, the Daytona 500 over the weekend.
Racing Force Group says its Driver’s Eye is the first and only FIA homologated micro camera in the world that can be integrated inside a racing helmet, and the world’s most compact camera for live broadcasting: this gives the audience an exact view of what the drivers see in the car during the race. In its latest spec, the camera achieved an impressive size of 0.35×0.35 inches and a weight of 0.003 pounds, according to the company.
The NASCAR deal follows a similar announcement from Formula 1 last month to deploy the POV cameras for the upcoming 2023 Grand Prix season.
Adopting the camera tech is part of NASCAR’s campaign to increase viewership, which had been on the decline in recent years. However in 2022, 3,696,000 viewers on average watched the NASCAR Cup Series events broadcast on Fox and FS1 channels, and across the entire 2022 season, viewership was up 4% and household share was up 10% year-over-year.
