This strategic move aligns with Hive’s commitment to advancing and democratizing the media engine market.

Extensive Industry Background
With a background deeply rooted in the world of live entertainment and show business, Nigel Sadler brings over two decades of experience to his new role. His career journey includes significant positions at M&M Lighting, ETC Europe, and DHA, where he played pivotal roles in high-profile projects such as the Super Bowl and the Academy Awards.

Innovative Journey with Green Hippo
Nigel’s innovative spirit came to the forefront as he experimented with unconventional lighting methods, leading to the creation of the renowned Green Hippo product, Hippotizer. His association with Green Hippo, where he served as Special Projects and Strategic Product Director and Chief Technology Officer, marked a significant phase in his career and set the stage for his collaboration with Hive.

Hive’s Vision and Nigel’s Role
Hive aspires to provide the creative industry with cutting-edge tools while optimizing physical space, energy consumption, and capital investment. Mark Calvert, Co-Founder at Hive, expresses confidence in Nigel’s ability to drive Hive’s story forward and instill confidence in customers with a trusted industry veteran leading the Sales Department.

Simplifying Technology for Sustainability
In his role as Sales Director, Nigel Sadler emphasizes simplifying technology for better applications. He highlights Hive’s approach of incorporating must-have technology into products that are easy to use and suitable for a wide range of applications, making them more sustainable and cost-effective.

Hive’s Product Portfolio
The year 2023 marked the release of Hive’s range of SDM-compatible products, including Beeblade Minima, Beeblade Ozmia, Beeblade Pluto, and the Bee Hive. These solutions have already been integrated into high-profile projects such as the BBC Earth Experience and the premiere of “007: Road to a Million.”

Strategic Responsibilities
Nigel Sadler, in his role as Sales Director, is tasked with setting up worldwide distribution channels and routes to market for Hive’s expanding portfolio of media playback solutions. He serves as a global ambassador, providing industry knowledge, project guidance, and fostering collaboration between Hive’s Research and Development, Support, and Sales teams.

Excitement and Collaboration
Dave Green, Co-Founder at Hive, expresses excitement about the collaboration with Sadler, highlighting his enthusiasm and industry expertise as a perfect fit for the Hive team. Sadler echoes this sentiment, stating that joining Hive at this early stage feels dynamic and full of potential to transform the industry.