This move comes after reaching a Membership Interest Purchase Agreement with RED’s founder James Jannard and its President Jarred Land, pending the fulfillment of specific closing conditions.

RED’s Pioneering Legacy

Since its inception in 2005, RED has led the digital cinema camera industry by launching groundbreaking products, from the RED ONE 4K camera to the latest V-RAPTOR [X] featuring advanced RAW compression technology. RED has not only received an Academy Award for its contributions but has also become the preferred choice for many Hollywood productions. Its commitment to innovation and delivering superior image quality has garnered acclaim from filmmakers and cinematographers globally.

Strategic Synergies

The acquisition stems from Nikon and RED’s shared goal to surpass customer expectations and enhance user experiences by combining their strengths. Nikon brings to the table its extensive experience in product development, proven reliability, and expertise in image processing, optics, and user interfaces. In contrast, RED offers unparalleled knowledge in the realm of cinema cameras, including its proprietary image compression technology and color science. This synergy is expected to foster the creation of unique offerings in the professional digital cinema camera market.

Future Prospects

Nikon aims to utilize this acquisition to penetrate the rapidly expanding professional digital cinema camera market further. By integrating the business foundations and networks of both companies, Nikon anticipates a future rich in innovative product development that will continue to redefine film and video production possibilities.

News source: https://www.nikon.com/company/news/2024/0307_01.html