Through a brief communication on its social media platforms, Nikon emphasized that there will be no alterations to RED’s existing product range, partnerships, or dealer relations. RED’s commitment to its warranty, repair, customer service, and overall product assistance policies will remain steadfast.

RED’s Reassurance to Customers

In a recent move, RED took to social media to alleviate concerns regarding the future of customer support and warranty policies post-acquisition by Nikon. The company’s message highlighted their enthusiasm for the future while reassuring customers of their unwavering dedication to the RED brand, its team, and customer base. They confirmed that the acquisition will not result in changes to product support, warranties, or policies, encouraging customers to continue their creative pursuits.

Implications of the Acquisition

The recent statements from both Nikon and RED suggest a seamless transition with minimal immediate impact on RED’s product offerings and customer relations. Such developments typically undergo a prolonged phase before any significant changes are introduced, including the launch of new products. This strategic approach allows for a stable integration of the two companies, aligning with the industry norm following major acquisitions.

News source: https://www.nikon.com/