NOA GmbH, a specialist in AV digitizing and archiving, will participate in the 24th edition of the ASBU Radio & TV Festival & Convention.
This event is organized in collaboration with Tunisia’s Ministry of Cultural Affairs and will take place from June 26 to 29 in Tunis.
Pre-Festival Technical Day
On June 26, during the pre-festival technical day, Wigdan Abdelrahman Nassr, Key Account & Project Manager at NOA GmbH, will present a case study on the digitization project of Abu Dhabi Media Company (ADM). The presentation will detail the successful delivery and installation of a comprehensive audio and video archive workflow system for the UAE-based public service broadcaster and media company. The project covers operations in both Abu Dhabi and Dubai.
Project Highlights
The digitization project for ADM is the largest Archive Transfer Technology installation in the Middle East. It involves the digitization of the entire national radio and television archive of ADM, including 137,000 audio carriers and 339,000 hours of video content.
Jean-Christophe Kummer, managing partner of NOA, stated, “We are thrilled to present our work on modernizing archiving processes to set a new benchmark that encompasses all business aspects, including logistics and multi-site, multi-platform broadcast infrastructure.”
Festival Goals and Participation
The ASBU Radio & TV Festival & Convention aims to develop and enhance Arab radio and television production, reflecting the aspirations and principles of its member corporations. The festival also seeks to identify and encourage innovative and meaningful trends in radio and television production, thereby promoting creative energies within the Arab media landscape.
Each year, the festival hosts representatives from ASBU member corporations, private Arab production companies, news agencies, foreign Arab-speaking radio and TV stations, as well as private radio and television networks and international radio and television unions.
Abu Dhabi Media Company
Abu Dhabi Media (ADM) is the UAE’s leading public service broadcaster and media company that focuses on developing, producing and distributing unique premium content, covering news, entertainment, sports and culture to a wide array of demographics across the Arab World. Focusing on digital first content, ADM’s portfolio includes exclusively digital assets, as well as digital and traditional platforms for its TV, radio, and print assets. ADM is also available on Smart TV applications, including Apple TV and Android TV, delivering streaming, catch-up and video on demand services on ADTV and ADSports. Also, the new addition of ADRadio’s digital platforms and applications features audio and podcast streaming across the radio assets.
About NOA GmbH
NOA delivers scalable, high quality AV digitizing and archiving innovations to make audio and video archives easily available in enterprise storage facilities. Sustainable long-term preservation of media content is guaranteed as NOA’s unique products rely on open archival standards and formats, and continuous checks for transfer integrity to ensure highest possible quality of audio and video content. NOA’s intuitive proprietary technologies are currently installed in more than 30 international institutions including Austrian National Broadcaster ORF, Sveriges Radio Förvaltnings (SRF), Yleisradio Finland (YLE), Radiotelevizija Slovenija (RTV), the national sound archives of Switzerland and Mexico, the Vlaamse Radio- en Televisieomroep (VRT) and many more.
News source: https://www.noa-archive.com/en/home
