NOA GmbH, a specialist in digitalisation and archiving of audiovisual information, has announced the completion of the delivery of a digitalisation system to TV 2 Denmark to preserve the broadcaster’s extensive video archive containing approximately 60,000 Betacam tapes.
Vienna, Austria — 25 November 2024
As a pivotal player in the Danish media industry, TV 2 Denmark continues to invest in cutting-edge technology, content development, and digital transformation strategies that enhance viewer engagement and maintain its competitive edge in an increasingly complex media environment.
NOA Delivers Comprehensive Video Preservation Solution for TV 2 Denmark in Odense
In alignment with the agreed terms, NOA delivered a comprehensive preservation solution at TV 2’s main facility in Odense on standard COTS hardware, including the jobDB archive workflow management system, alongside with specialized ingestLINE and actLINE tools. Initiated in early November, the project was designed to digitize and preserve the broadcaster’s historical video content with rigorous, professional-grade quality control measures.
NOA Implements Service-Based Video Preservation Solution for TV 2 Denmark
TV 2 represents the third Scandinavian client for NOA, with the system strategically designed as a short-term service-based solution. Recognizing the temporary nature of the implementation, both parties have agreed to a service-oriented approach that aligns with the anticipated few-year operational timeframe.
According to Josephine Beck Høpner, project manager at TV 2 Denmark, the organization sought an on-prem streamlined digitization solution to safeguard its vast media heritage and therefore avoid the shipment of any material. “We are thrilled to implement an efficient digitization platform that will preserve our 60,000 Betacam and DigiBeta carriers,” Beck Høpner stated. “NOA’s professional solution integrates seamlessly with our existing IT infrastructure, enabling us to leverage our internal resources for a high-quality, error-free digital conversion.”
The implementation ensures a smooth transition, allowing the organization to systematically digitize and protect its valuable archival media collection with precision and reliability.
Manuel Corn, sales director for NOA, commented on the strategic expansion: “We are proud to expand our footprint in the Scandinavian region, building on successful digitization projects with Swedish (SRF) and Finnish (YLE) broadcasters. Our robust framework of jobDB, ingestLINE, and actLINE enables rapid deployment within days, leveraging our extensive experience in archive technology,” said Corn. “With a proven track record of digitizing over 5 million hours of audiovisual material across global digitization centers, we are uniquely positioned to deliver comprehensive archival solutions.”
TV 2 Denmark, a state-owned public service broadcaster founded in 1988, operates multiple channels and Denmark’s most popular streaming service, TV 2 Play. The broadcaster employs approximately 1,500 employees across Odense and Copenhagen and reaches millions of viewers nationwide.
About TV 2 Denmark
TV 2 Denmark operates Denmark’s leading streaming service, TV 2 Play, and top television channel. Launched on Oct.1,1988, the network quickly became Denmark’s largest TV channel, offering diverse programming including news, sports, documentaries, lifestyle, entertainment, and drama series. The network includes seven television channels (TV 2, TV 2 News, TV 2 Echo, TV 2 Charlie, TV 2 Fri, TV 2 Sport, TV 2 Sport X) and tv2.dk, Denmark’s most popular news website. Commercially operated since 2012 with subscription-based funding, TV 2 Denmark employs approximately 1,500 professionals across Odense and Copenhagen.
About NOA GmbH
NOA offers scalable innovations in the field of digitalization and archiving of audio and video data, which enable easy access to audio and video archives in corporate storage facilities. ingestLINE, actLINE, jobDB, mediARC and the entry level Pico systems safeguard future media accessibility and enterprise-wide collaboration. NOA’s intuitive proprietary technologies are currently installed in more than thirty international institutions including Austrian National Broadcaster ORF, Sveriges Radio Förvaltnings (SRF), Yleisradio Finland (YLE), Radiotelevizija Slovenija (RTV), the national sound archives of Switzerland and Mexico, the Vlaamse Radio- en Televisieomroep (VRT) and many more.
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