Omdia has been designated as the official research partner for IBC 2022 in Amsterdam this September, IBC’s first in-person event after two years of virtual formats.
Through the strategic alliance, this year’s conference delegates will have access to Omdia’s exclusive report, The Advertising Revolution: How CTV, FAST, and AVOD Are Reshaping the TV and Video Landscape.
“Innovations in ad-supported video on demand (AVOD), free ad-supported streaming TV (FAST), connected TV (CTV) advertising, and hybrid subscription models will make advertising the fastest-growing premium TV and video segment over the next five years, with revenues increasing by over 20% to exceed $320bn in 2027,” said Rob Gallagher, VP of Omdia’s Media and Entertainment practice. “We’re looking forward to delivering insights and advice about the trends, strategies and technologies that will shape the market to ensure IBC’s community of service providers, content owners and technology vendors remain on the competitive frontline.”
Findings from the report will be presented during the conference programme as well as in the Showcase Theatre by a team of Omdia analysts led by Gallagher that includes Maria Rua Aguete, Senior Research Director, Visual Entertainment, Dan Simmons, Research Director, Media Delivery and Matthew Bailey, Principal Analyst, Advertising.
Michael Crimp, IBC’s Chief Executive Officer said: “We are excited to welcome Omdia as the official research partner for IBC 2022. The show, run by the industry and for the industry, empowers the IBC community to learn, network and collaborate, fueling innovation and business development. Partnering with Omdia’s distinguished media and entertainment practice deepens our delegates’ access to acute insights on transformative strategies and helps place them on the best path for success in the new digital business landscape.”
IBC 2022 promises to be a hotbed of activity through its exhibition, conference, industry sessions and more. Adding to the broad and diverse range of content is IBC’s new Showcase Theatre and Innovation Stage which will feature live demos, masterclasses, and thought-leadership insights on key trends and opportunities from leading technology providers.
! The international exhibition and conference on telecommunications and technologies IBC 2022 will be held on September 9-12 in the Netherlands, Amsterdam, Amsterdam RAI.
!! The online round table «News of IBC 2022» will take place on September 27. Broadcast on the media resources of TKT 1957:
- Site – https://tkt1957.com
- YouTube channel – TKT 1957
- Facebook TKT 1957
- Lınkedin TKT 1957
Industrial broadcasting events will continue meetings of specialists in the CIS countries
- October 11-12 – International Exhibition and Conference Broadcasting/Pro AV Central Asia – Almaty, Kazakhstan
- End of October – beginning of November Broadcasting/Pro AV Armenia – Yerevan, Armenia
- November 22-23 – International exhibition and conference Broadcasting / Pro AV Azerbaijan – Baku, Azerbaijan.
Ecosystem TKT 1957 LLC (Georgia)
- exhibition-conference Broadcasting/Pro AV 2022
- YouTube channel TKT 1957
- Portal tkt1957.com in English
- Online roundtables Broadcasting/Pro AV
- 360 seconds. Broadcast News & Commentary
- TKT International Awards
- Historical magazine TKT (“Technology of cinema and television”, published since 1957)
- TKT Eventor (a service for organizing events on the site tkt1957.com)
- TKT 1957 Facebook Community
- TKT 1957 page at Linkedin.
