LANG AG invests in Panasonic’s SMPTE ST 2110 compatible technology, enhancing IP-based video transmission in broadcasting.

In a significant development for broadcast technology, Panasonic Connect Europe and LANG AG, a leading provider of professional video applications in Europe, have teamed up to drive the adoption of the SMPTE ST 2110 IP transmission standard. This collaboration marks a pivotal moment in the evolution of broadcast and media technology, with LANG AG reinforcing its commitment to this innovative standard through continued investment in Panasonic’s compatible products.

SMPTE ST 2110, developed by the Society of Motion Picture and Television Engineers, represents a family of open standards crucial for transmitting video, audio, and metadata over IP networks. This groundbreaking standard is revolutionizing broadcast, media technology, and the events industry, offering a flexible, IP-based solution for digital media transmission.

Recognizing the transformative potential of SMPTE ST 2110 for the broadcast market, Panasonic has been at the forefront, developing a range of compatible products. These offerings enable LANG’s customers to rent or purchase this cutting-edge technology for various events and productions. The standard’s reliance on standardized IP protocols and infrastructure opens up a realm of new application possibilities, making it a game-changer in the industry.

Pascal Ertl, Product Manager for Image Processing & Event IT at LANG, highlights the significance of this collaboration. “The open and manufacturer-independent protocol family around SMPTE ST 2110 and the IPMX based on it unlocks new possibilities for IT-based video distribution,” he states. Panasonic’s diverse product portfolio allows LANG and its clients to fully leverage the advantages of this new technology across multiple applications.

This partnership between Panasonic and LANG underscores a shared vision for the future of broadcast technology, where open standards and IP-based solutions lead the way. As LANG continues to invest in and deploy Panasonic’s SMPTE ST 2110-compatible technology, the broadcast and events industries stand to benefit significantly, ushering in a new era of connectivity and innovation.