Pebble, a leading specialist in automation, content management, and integrated channel solutions, is set to showcase Automation 2.0, the next generation of its well-established software platform.
This platform is already being utilized by major broadcasters throughout the Middle East.
Proven Industry Leadership
For over twenty years, Pebble has been at the forefront of secure and stable playout automation and content management. The company is recognized globally for its reliability and trusted by major broadcasters and content companies. Pebble’s flexible software platform can support a single channel or a large number of concurrent channels, providing full functionality for premium services.
Adaptable Architecture
The platform’s architecture caters to broadcasters who prefer to construct playout systems using top-tier components from multiple vendors, those transitioning to IP and utilizing all-in-one playout engines, or any combination of these approaches. To meet diverse requirements, Pebble offers enterprise automation and a versatile integrated channel solution that supports SDI, SMPTE ST2110, and NDI sources and feeds, all within one server.
Customer Focus and R&D Investments
Samir Isbaih, VP Sales Middle East and APAC for Pebble, stated, “Our users, including more than 40 broadcasters in the MENA region, rely on our software for the critical tasks of channel playout and content management. We continually listen to our customers, who have highlighted hybrid deployments (on-premise and cloud) and security as key concerns. Our R&D investments in Pebble Automation 2.0 are focused on these areas.”
Trends in Hybrid Implementations
Many broadcasters are exploring hybrid implementations for playout. While many prefer on-premises primary facilities, backup and disaster recovery are increasingly moving to private datacentres or public clouds. Achieving maximum cost efficiency in this configuration necessitates sophisticated new architectures, integrating advanced technology and software design standards into the media industry.
Enhanced Security Protocols
Systems that involve communication between ground-based and cloud-based components require new, stringent security protocols to minimize cyber-threat risks to broadcast channels.
Industry Recognition
Introduced in 2023, Pebble Automation 2.0 has received positive feedback from the industry. It has been shortlisted for the BroadcastPro Middle East Awards in the Best in Broadcast Playout category, to be presented at CABSAT.
Commitment to Stability and Support
Samir Isbaih added, “Pebble’s playout solutions are regarded as a stable, secure choice by major broadcasters in the region. They are modern, highly flexible, and feature-rich. We are committed to delivering the best security, redundancy, and reliability. Additionally, we are investing heavily in the region, with a growing team of expert engineers based in the UAE who provide project management, implementation, and after-sales support, ensuring the most effective solutions are designed, installed, and supported throughout the system’s lifecycle.”
About Pebble
Pebble, established in 2000, is a UK-based company specializing in playout automation, content management, and IP control solutions for the broadcast and streaming service markets. Pebble’s solutions include Automation, Automation Lite, Integrated Channel, Virtualized Playout, Playout in a Box, Pebble Remote, and Pebble Control. The company’s systems are deployed in over 70 countries, managing around 2000 channels globally. Pebble focuses on delivering scalable, reliable, and flexible solutions to meet the complex needs of modern broadcasters and media companies
News source: https://www.pebble.tv/
