PRIMA, which stands for Platform for Real-time Integrated Media Applications, aims to offer a comprehensive suite of services designed for versatile deployment options, enhanced security, scalable economics, and centralized control. This platform has been developed to meet the demands of Pebble’s expanding clientele by incorporating cutting-edge technologies.

Core Features and Initial Offerings

PRIMA’s initial offering focuses on channel origination, a fundamental aspect of Pebble’s business, and includes various applications related to playout, workflow management, and control systems. Media and broadcasting organizations that implement PRIMA will gain from Pebble’s extensive experience in channel origination, playout, and file-based workflow management. Additionally, PRIMA integrates Pebble’s advanced NMOS-based IP stream configuration and management, ensuring that workflows remain future-proof.

CEO’s Insights and Market Expansion

Peter Mayhead, the CEO of Pebble, expressed his enthusiasm about PRIMA, noting its potential to significantly broaden Pebble’s market reach. Mayhead highlighted that PRIMA addresses crucial customer needs for modern software applications, including enhanced security, cost efficiency, and the ability to scale flexibly. The feedback from early presentations to customers has been overwhelmingly positive.

PRIMA is introduced as a complementary addition to Pebble’s existing lineup of leading playout solutions. It is meticulously designed to not only integrate with but also to augment the functionalities of current products. Moreover, PRIMA aims to extend Pebble’s service offerings, opening new avenues for the company to innovate and capture additional segments within the broadcast and media industry landscape.

News source: https://www.pebble.tv/