Pixellot Raises $161 Million with a Goal to Accelerate Sports Democratization

Pixellot AI-enabled automated video production and analytics technology provides a fully automated end-to-end solution that includes data capture, production, broadcast and analysis.

Pixellot‘s AI cameras and automated video production solutions enable high-quality video streaming of sports events at a fraction of the cost. This affordable alternative to the traditionally time-consuming and expensive video capture process simplifies the production and distribution of videos for sports leagues, from professional to youth sports organizations, allowing more efficient use of sports media distribution. Pixellot supports 17 team sports, has deployed its systems to 23,000 courts and stadiums in 70 countries, and produces over 350,000 hours of live sports every month.
Pixellot intends to use the funds to support its global market expansion and improve its videos, analytics and value proposition for fans, athletes and coaches at all levels. entering new territories and verticals such as Asia, Latin America and global youth markets.

Pixellot, a global leader in automated sports video and analytics solutions, has completed a $161 million funding round led by PSG, a leading investment company that partners with software and technology services companies to help accelerate their growth, featuring an existing Israeli Secondary Fund (ISF) investor. The round also includes secondary capital from existing investors.

As part of the deal, Ronen Nir, managing director of PSG, and Govind Anand, director of PSG, joined the Board of Directors of Pixellot.

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