The platform is designed to help broadcasters increase their audience size and revenue through new advertising strategies that integrate seamlessly with content. Attendees of the NAB Show are invited to visit Pixotope’s demonstration in the Tech Den located in the North Hall, room N201LMR, on the second floor.

Importance of Immersive Content

David Dowling, the Chief Revenue Officer at Pixotope, emphasizes the necessity of immersive, high-quality content for attracting and keeping viewers in today’s competitive media environment. Pixotope’s technologies enable broadcasters to produce content that combines high-quality graphics with real environments, enhancing viewer engagement and opening new revenue channels through innovative advertising.

Virtual Production Market Growth

The demand for immersive storytelling is expected to grow the virtual production market to a $5 billion industry by 2027. Pixotope positions itself as a leader in this space by providing easy-to-use, integrated solutions for creating high-quality, cinematic experiences. These technologies offer improved visual effects, more engaging advertising, and the capability to turn live broadcasts into immersive stories, thus creating new advertising revenue opportunities.

Enhancing Advertising with Technology

Pixotope’s solutions allow for the integration of advertisements directly into programming, which keeps audiences engaged without the need for traditional commercial breaks. This approach is supported by The Famous Group, which produces mixed reality advertising content using Pixotope, thereby making viewers active participants in the advertising experience, whether they are watching at the event, at home, or on social media.

Comprehensive Virtual Production Solutions

Pixotope offers a complete set of virtual production tools that work with existing broadcasting workflows. These include technologies for camera and talent tracking, augmented reality (AR), virtual studio graphics, and extended reality (XR) workflows. Designed for reliability and ease of use, these solutions simplify the integration and adoption process for broadcasters.

Innovations on Display at NAB 2024

Key innovations showcased at NAB 2024 include:

• MOS-based Newsroom System Integration: A new automated solution for newsroom systems that includes an MOS gateway, an HTML 5 journalist plugin, and control over playlists.
• 3D Living Photo: A tool that converts 360º camera footage into three-dimensional, photo-realistic AR assets, eliminating the need for complex 3D scanning equipment.
• Live AR Graphics: Demonstrations of Pixotope Graphics – VS/AR Edition, which allows the creation of virtual sets and live AR broadcasts in real-time.
• Markerless Camera Tracking: Pixotope Fly offers a new way to track augmented reality elements without physical markers, simplifying the creation and tracking process for aerial graphics.

To arrange a demonstration at NAB 2024, attendees are directed to Pixotope’s booking site.

Strategic Partnerships Expansion

Pixotope is extending its network of strategic partnerships by collaborating with Stage Precision, a developer of virtual production workflow solutions. This partnership integrates SPNet with Pixotope, facilitating the efficient control of multiple Pixotope instances and streamlining virtual production workflows.

News source: https://www.pixotope.com/news/pixotope-nab-2024