Pixotope, a leading player in the virtual production domain, has announced the addition of Phil Ventre and Vivian Yu to its senior leadership team.

Phil Ventre steps into the role of VP of Strategy & Global Business Development. Ventre’s previous stint was as the SVP of Strategic Development at Silver Spoon. His extensive experience also includes pivotal roles at industry giants such as Avid, Ross Video, Ncam, and disguise. At Pixotope, Ventre will spearhead the business development and strategy sectors, specifically focusing on the sports, e-sports, and broadcast arenas. He will collaborate closely with CEO Marcus Brodersen and CRO David Dowling.

On the other hand, Vivian Yu brings to the table a rich 13-year marketing tenure from Ross Video and a decade-long association with Avid. Yu will serve as the APAC Marketing Director & Global Sales Enablement Lead at Pixotope. Her responsibilities will span across the APAC region, and she will also play a pivotal role in bolstering the global team.

Reflecting on his new role, Ventre commented, “The evolving audience landscape is increasingly leaning towards immersive content crafted through virtual production techniques. They not only anticipate this immersive experience but also expect it to resonate with the quality of top-tier feature films. Pixotope is at the forefront of translating this expectation into reality. I am thrilled to be a part of this dynamic team and am eager to cater to the market’s burgeoning demands.”

Yu expressed her enthusiasm, stating, “Pixotope’s impressive clientele in the APAC region, which includes industry leaders like China’s CCTV, Singapore’s Anomalyst Studio, Korea’s KBS, and Thailand’s Amarin TV, is a testament to its unparalleled offerings. I am eager to not only support our existing clientele but also to expand our reach. My vision is to cultivate a community that not only leverages Pixotope’s cutting-edge virtual production solutions but also derives inspiration and connectivity from it.”

The strategic appointments of Ventre and Yu underscore Pixotope’s commitment to innovation and its aim to further solidify its position in the virtual production sector.