PlayBox Technology has announced its membership in the Grass Valley Alliance. Products OTT Stream CMS and AV0D solution are now available on Agile Media Processing Platform (AMPP).
AMPP is a live production, management, and distribution SaaS platform. AMPP connects hardware, software, and cloud-native services with a unified user experience as a foundation for media production and distribution application suites that cover the entire content production and distribution chain.
PlayBox’s OTT systems offer broadcasters and content owners a wider reach, allowing them to distribute their content to a much larger audience, regardless of location or access to traditional broadcast infrastructure. This can be particularly beneficial for content owners who want to reach audiences in new markets or expand their reach beyond traditional broadcast channels.
With the PlayBox OTT Stream CMS, broadcasters and content owners have greater flexibility and control over how their content is distributed and monetised. They can choose the platforms and devices on which their content is available, as well as set pricing, advertising, and other revenue models. This allows for a personalised viewing experience, with content recommendations, user profiles, and other features that help create a more engaging and satisfying viewing experience for audiences.
Furthermore, OTT systems offer rich analytics and insights into how audiences are engaging with content. This information can be used to make informed content creation, distribution, and monetisation strategies, helping broadcasters and content owners make data-driven decisions. Additionally, OTT systems can be more cost-effective than traditional broadcast infrastructure, particularly for content owners who want to distribute their content globally. With an OTT system, they can avoid the expense of building and maintaining broadcast infrastructure in multiple markets.
With the PlayBox AVoD solution, publishers can streamline their ad serving process and improve efficiency, while also maximising revenue potential. This state-of-the-art ad server offers advanced targeting and optimisation features that enable users to serve the right ad to the right user at the right time.
One of the biggest benefits of using our AVoD solution is its ability to track, target, and optimise campaigns. Our ad server gives advertisers the ability to track how their campaigns are performing in real-time, so they can make adjustments as needed. They also provide detailed analytics and insights on metrics such as impressions, clicks, and conversions, allowing advertisers to get a better understanding of the success of their campaigns.
Another benefit of using it is its ability to reach more people. Ad server allows advertisers to target specific audiences based on age, gender, location, interests, and other criteria. This allows them to reach more people with their message in a cost-effective way. Additionally, ad servers allow for targeted campaigns, meaning only relevant ads will be served to users. This helps reduce wasted impressions and improve the overall effectiveness of campaigns.
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