PLAZAMEDIA GmbH has entered into a strategic partnership with the renowned MR Factory from Madrid in the field of virtual production.
The aim of the partnership, which was announced today at the start of the International Broadcasting Convention (IBC) in Amsterdam, is to open the market for virtual production in German-speaking regions and beyond and to jointly drive forward developments in this area.
PLAZAMEDIA: Leading provider of smart content solutions
PLAZAMEDIA operates a unique Virtual Production Campus at its headquarters in Ismaning: this includes the XR LED volume briX|woRk.studio, which opened in 2023, the ILLUSIONEER studio and a large bluescreen studio. These studios are not only designed for daily live TV operations, but also offer the highest quality standards for film, advertising and industrial productions. Equipped with solid real-time graphics technology, tracking systems and render blades, the studios enable the highly flexible use of virtual stages, hybrid studios with virtual set extensions and extended reality (XR). The virtual studios complement PLAZAMEDIA’s film and television studios and are fully integrated into the existing technical infrastructure.
MR Factory
MR Factory is a leading technology driver in the field of virtual production and specializes in the integration of advanced technical components that enable flexible and cost-efficient production processes. Through innovative workflows and manufacturing methods, MR Factory provides solutions that ensure economical and high-quality production in the virtual space.
Partnership
As part of this partnership, there will be an intensive transfer of knowhow between PLAZAMEDIA and MR Factory to further accelerate the development of the virtual production market. MR Factory will work exclusively with PLAZAMEDIA in the German-speaking region (DACH). PLAZAMEDIA will adopt MR Factory’s specialized processes and workflows for the serial capture of real spaces, including photography, scanning and measurement, in order to convert them into high-quality 3D scenes in Unreal Engine.
Virtual Production Revolution: PLAZAMEDIA’s Cutting-Edge Studio Collaboration for Cost-Effective Filming
This collaboration opens the door to state-of-the-art virtual production techniques for agencies, production companies and existing PLAZAMEDIA customers – this includes the possibility of replacing filming in elaborate locations using virtual production in a controlled studio environment. All factors such as lighting mood, weather and set design can be precisely controlled. Importantly, the partnership opens up new creative possibilities for producers, writers and directors while reducing cost compared to traditional production methods.
Oscar Olarte, CEO of MR Factory: ”We are thrilled to be selected by PLAZAMEDIA as their technology partner. Today’s advancements in virtual production technology offer unmatched efficiency and reliability without sacrificing quality, creativity, or speed. With PLAZAMEDIA’s strong legacy of innovation and commitment to quality, they are the perfect partner to support our strategy of integrating diverse technologies and components to push the boundaries of virtual production and drive continuous innovation in creating cutting-edge, immersive experiences for the media and entertainment industry.“
Jens Friedrichs, Chairman of the Management Board of PLAZAMEDIA GmbH: “Together with MR Factory, we are taking the logical next step in the field of virtual production. We are contributing our wide-ranging production experience in the areas of film, TV, advertising and events as well as our market position and customer access in German-speaking countries, MR Factory is contributing its extensive expertise – and our customers will benefit from this expansion of our broad portfolio of services. We are convinced that this partnership will set new standards in virtual production.”
About PLAZAMEDIA GmbH
PLAZAMEDIA, a Sport1 Medien AG company, has developed into a leading sports TV producer in the German-speaking region since its foundation in 1976. Today, with its roots in classic television production, PLAZAMEDIA is also an established provider of smart, digital content solutions for all media platforms. Its customers include not only public and private broadcasters, but also platform operators, international sports associations, agencies for sports rights and national and international companies.
The range of services is broad: classic OB van-based production or remote production, staging of live sports or entertainment events, state-of-the-art content management solutions, editing, archiving and target group-specific content distribution on all media platforms – with convergent solutions, PLAZAMEDIA supports customers in the digital transformation of their business models along the entire content value chain.
Smart solutions for customer content: production, management, archiving and distribution – worldwide, digital and customized for all requirements.
More information: www.plazamedia.com.
