Prism Sound, Planeta Analogico: New Partnership in Argentina

Planeta Analogico will be responsible for handling Prism Sound’s range of audio interfaces, including the Dream ADA-128 modular, multichannel converter.

CEO Comments on the Partnership

Daniel Paracha expressed enthusiasm for the partnership, stating that they have previously worked with Prism Sound with positive feedback from customers. Paracha believes this partnership will increase customer exposure to high-quality converters and emphasize the importance of sound quality.

Focus on Key Products

Initially, Planeta Analogico will focus on distributing products like the Prism Sound Lyra, Titan, and Atlas audio interfaces, which are more accessible to their customer base. Paracha expects organic sales growth as customers become more familiar with these products, supported by good pricing, effective demonstrations, availability, and proper technical support.

Existing Customer Base

Even before the formal partnership, Planeta Analogico had sold Prism Sound converters to prominent recording studios in Argentina, including Romaphonic in Buenos Aires. Paracha highlights that while these converters may not have the visual prominence of other audio equipment, they play a crucial role in maintaining recording quality.

Adapting to Market Conditions

Paracha notes that the Argentine market fluctuates due to economic conditions, but Prism Sound’s flexibility in adapting internal systems positions Planeta Analogico well to represent the brand under various economic circumstances. He appreciates Prism Sound’s understanding and adaptability, looking forward to a long-term, mutually beneficial collaboration.