This change aims to support its ongoing expansion and enhance its market position, especially in North America.

Logo and Design Update

The company introduced a redesigned logo that features a simplified version of its traditional circular “Q” along with a newly designed wordmark, using both upper and lowercase letters. The chosen blue color scheme is intended to reflect the company’s dedication to innovation and customer-centric values.

CEO Comments on the Rebranding

Richard Rees, CEO of QuickLink, expressed enthusiasm about the new branding. He emphasized that the updated logo and color scheme are meant to represent the company’s innovative spirit while maintaining the brand recognition QuickLink has established since 2003. Rees highlighted that the “Q” symbol has been a staple of the brand for nearly two decades, symbolizing the company’s commitment to continuous innovation and connection.

Expansion into New Markets

The rebranding strategy includes QuickLink’s venture into new industry sectors, such as the corporate world. This move is aligned with the company’s goal to adapt and thrive in a changing market landscape.

Consolidation of Product Names

The company also announced the reorganization of its product line into a cohesive ecosystem named QuickLink Studio, simplifying the names of several established products. This renaming includes changing Cre8, ST55, and ST250 to StudioPro, StudioCall, and StudioRemote, respectively. Detailed information about these changes is available on the QuickLink Blog.

Richard Rees’s Vision for QuickLink

According to Rees, the updated logo, color palette, and unified product ecosystem are designed to utilize the full capabilities of the QuickLink Studio Solution, reinforcing QuickLink’s position as a leader in remote production solutions. The streamlined product range and modern brand identity are set to meet the evolving demands of their global clients in broadcasting, production, and corporate video sectors.

News source: https://www.quicklink.tv/