An spectacle created by Star Sports and Quidich Innovation Labs teamed up for the show to present the Unreal Engine combined with Quidich’s own real-time drone tracking system, Spatio.
An spectacle created by Star Sports and Quidich Innovation Labs teamed up for the show to present the Unreal Engine combined with Quidich’s own real-time drone tracking system, Spatio.
For the first time in the history of the Indian Premier League (IPL), over 300 million viewers around the world participated in the augmented reality event on Sunday.
During the break in the final match between Rajasthan Royals and Gujarat Titans, the sky over the Narendra Modi Stadium suddenly changed.
The AR show was widely broadcast on TV and mobile phones across the country and was praised by fans on social media who had never seen anything like it before.
Sunday’s use of augmented reality in the IPL final marks a new start in the use of AR in cricket to create new and immersive experiences for fans. Star Sports Labs, together with Quidich, will make extensive use of this technology to create more magical and memorable moments and take sports to a whole new level in the future.
Company information
Quidich Innovation Labs, the company behind the augmented reality experience, is based in Mumbai, India. Quidich offers custom solutions for cameras on remote controlled systems such as buggies and drones around the world. Quidich was the first company in the world to offer broadcast grade augmented reality graphics live from a drone. The company has been working with Star Sports for 5 years to improve the visual and narrative experience for cricket spectators around the world.
