Rajesh Jagadish, Ateme: We are presenting several innovative products at the exhibition

Rajesh Jagadish, Director-Sales & Business Development-MEA, Ateme
Rajesh Jagadish, Director-Sales & Business Development-MEA, Ateme

CABSAT 2024, the leading event in the Middle East for content, broadcasting, satellites, media and entertainment, will provide participants with an opportunity to learn about the latest developments in the global media, entertainment and technology industries on May 21–23, 2024 at the Dubai World Trade Centre, UAE.

TKT1957, which is the official information sponsor of the CABSAT exhibition, as well as the organizer of the Broadcasting / Cinema / Pro AV 2024 post-CABSAT and post-NAB conference, which will be held on June 25–26 in Istanbul, Turkey, visited DWTC and took an exclusive interview with Ateme representative Mr. Rajesh Jagadish, Director-Sales & Business Development-MEA.

TKT1957: What innovations and products does your company present at the exhibition?

Rajesh Jagadish: Hello, my name is Rajesh Jagadish. I am responsible for sales in the Middle East and Africa, based out of Dubai. At this exhibition, we are showcasing a range of innovative products. One of our key focuses is on enhancing encoding and compression technologies without compromising quality. We are continually improving in this area. Additionally, we have an immersive experience with the Apple Vision Pro, which we showcased at NAB and now here as well. Our company is very innovative and is pivoting into various areas within the broadcast domain.

TKT1957: What are the main trends in broadcast, cinema, and pro development, in your opinion?

Rajesh Jagadish: In my opinion, the main trend is definitely moving towards software and cloud solutions. More and more organizations are adopting cloud solutions, and our company is at the forefront of this shift.

Cost optimization is also a significant factor that many are considering, and we address this as a company. I believe the industry is moving towards software as a service, cloud solutions, and optimization to get more value for less. These scenarios are what we see as the future direction of the industry.

About Ateme

Ateme is a global leader in video compression, delivery, and streaming solutions, serving tier-one content providers, service providers, and streaming platforms. The company specializes in multi-codec encoding, scalable cloud DVR, audience-aware CDN, and dynamic ad insertion solutions. Founded in 1991, Ateme  is headquartered in Vélizy-Villacoublay, France, and has a presence in 20 countries including the USA, Brazil, and China​.

About DWTC

A global business facilitator since 1979, Dubai World Trade Centre (DWTC) is home to the region’s leading purpose-built convention and exhibition centre. DWTC provides a platform for connecting people, products, innovation, and ideas from around the world through a dynamic calendar of international trade exhibitions and its own roster of sector leading mega events.  As a designated free zone, complemented by award-winning commercial real estate, DWTC plays an integral role in Dubai and the region’s growth story with an estimated total economic output of AED 200 billion, attracting over 30 million business visitors to Dubai over the past four decades.

About CABSAT

With a history of over 29 years, CABSAT is the only specialised event that draws more than 14,000 business professionals from the MEASA region’s media, content, and digital industries. Over the years, the event has welcomed the highest number of regional attendees, including engineers, system integrators, and broadcasters from the content creation, broadcast, and satellite industries, as well as content buyers, sellers, producers, and distributors. In line with its vision to provide a platform for business, networking, and knowledge sharing for the MEASA region’s media markets, CABSAT continues to work with innovative content creators, producers, broadcast technology providers, and content delivery companies to identify traits of success that will fuel the growth of the industry.

About TKT1957

TKT1957 is the ultimate information platform for broadcast engineers, offering the latest news, cutting-edge technologies, birthdays, exclusive analysis, biographies, and much more to enhance your career and ensure success.

  • TKT1957 magazine (since 1957) about television and radio broadcasting and film technologies
  • International hybrid conferences Broadcasting / Cinema / Pro AV (from 2022)
  • Visionaries online roundtables (from 2020)
  • Broadcasting online roundtables (since 2018)
  • News program for broadcasters 360 Seconds. Broadcast News & Commentary
  • Internet news portals https://tkt1957.com/
  • Social media: TKT1957 Youtube-channel, Linkedin Group TKT1957, Facebook Group TKT1957, TKT1957 on Instagram
  • TKT International Awards (since 2011) – a prestigious technical award in the field of television and radio broadcasting and film industry.

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