Rajesh Jagadish, Ateme: We see the industry moving towards more immersive technology

 

TFT1957 Interviews Rajesh Jagadish, Director of Sales and Business,  Ateme, at IBC 2024

TFT1957 Interviews Rajesh Jagadish, Director of Sales and Business,  Ateme, at IBC 2024.

– What products are you offering here at IBC?

Ateme is known for rendering video delivery platforms, from IRDs to encoding, multiplexing, and up to the final delivery in CDN. Ateme actually manages the entire data plane of video delivery.

Ateme: AI-Enhanced Video and Ad Technologies at IBC 2024

– What do you think about the future trends of the broadcast cinema industry?

We see the industry moving towards more immersive technology. Instead of traditional on-premises modules, many companies are shifting to the cloud, and from the cloud, there’s integration with ads and social media. Next-generation technologies like AI and VR, along with innovations such as the Apple Vision Pro, are clear examples of futuristic products and trends.

– Thank you very much!

Full coverage of IBC2024 here

About TFT1957

TFT1957 (Television and Film Technologies) is a multimedia platform with scientific and technical content focused on current research and developments in broadcasting, film production, and Pro AV. Our capabilities include:

About Ateme

Ateme is a developer of video compression and delivery solutions serving leading content providers, broadcasters and streaming platforms. Founded in 1991, Ateme develops video compression technologies based on standards such as MPEG-2, MPEG-4 AVC/H.264, HEVC/H.265, AV1 and VVC (H.266). The company also offers solutions for video packaging, cloud DVR, audience-based CDN and dynamic ad insertion.

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