SPORT1 has launched new Android in-car apps as part of an exclusive partnership with Renault.
Ismaning, July 3, 2024
The new native in-car apps are exclusively available for free download from now until the end of the year and non-exclusively afterwards on the OpenR link multimedia system, which also offers other selected apps for Renault customers. The apps were developed on the basis of the Android Automotive OS (AAOS) infotainment platform integrated directly into vehicles by car manufacturers. With the new apps, Germany’s leading multichannel sports platform is expanding its reach by another touchpoint and now also reaches drivers and passengers in Renault’s connected cars. Equipped with OpenR link are: Megane E-Tech Electric, Scenic E-Tech electric, Austral, Rafale and Espace.
The SPORT1 in-car apps for Renault: Sports highlights on video and an extensive podcast portfolio “to go”
The new SPORT1 in-car apps for Renault provide users interested in sports with an even more attractive entertainment experience on board:
The video offer includes, for example, soccer highlights, videos from international and national motorsport racing series such as the FIA WEC or the ADAC GT Masters as well as highlights from SPORT1 formats such as “Der STAHLWERK Doppelpass”, “2 nach 10 – die Morgenshow”, “Bundesliga Classics” and the social media formats “Was macht eigentlich…?”, “Wie gut war eigentlich…?” and “Transfermarkt-Show” as well as the latest news, interviews and background reports on many other relevant sports and competitions.
The podcast portfolio includes podcasts from the areas of Soccer, Darts, Tennis, Handball and American Football – with “Der STAHLWERK Doppelpass”, “Die Dortmund-Woche”, “Die Bayern-Woche”, “Leadertalk”, “Flutlicht an!”, “Wie gut war eigentlich…?”, “Checkout”, “Cross Court”, “Anwurf – Der Handballtalk” and “Footballquark”.
Markus Siebrecht, Chief Executive Officer (CEO) of Renault Deutschland AG: “With the integration of SPORT1 into our infotainment systems, we are offering our customers a completely new experience in our cockpits. In addition to the up to 50 apps we already have available, the new application expands our portfolio with exciting content from the ever-popular sports category and allows our customers to consume SPORT1’s interesting and innovative content on the go.“
Robin Seckler, Co-CEO of Sport1 Medien AG and Managing Director of Sport1 GmbH: „With the launch of our new in-car apps in collaboration with Renault, we are creating new innovative touchpoints with marketing potential that significantly enhance the driving experience for sports fans. As an innovation driver and first mover, we are setting new standards in this area – thanks to our apps, Renault drivers who are interested in sports are now also in the middle of it all on the road.”
Tim Schnabel, Chief Operating Officer (COO) of Sport1 GmbH: “We are maximizing the sports and entertainment experience for all fans – and are creating another touchpoint for our offer with the in-car apps: Thanks to our exclusive cooperation, all sports-loving drivers and passengers can now also enjoy this in their Renault vehicles. We provide them with a wide premium selection of videos with current sports highlights and podcasts on their favorite sports and topics – their favorite offer ‘to go’ for the super sports year 2024!”
About SPORT1
The leading multichannel sports platform in German-speaking countries stands for high-quality live sports, proven sports expertise and in-depth and entertaining reporting. Sport1 GmbH, a Sport1 Medien AG company, combines all TV, digital, audio and social media activities under the umbrella brand SPORT1: The portfolio of the sports media company based in Ismaning near Munich includes the free-TV channel SPORT1 as well as the pay-TV channels SPORT1+ and eSPORTS1, which are offered on various platforms in Germany, Austria and Switzerland. In addition, SPORT1.de, one of the leading digital sports platforms in Germany, and the SPORT1 app, one of the most successful German sports apps, offer current content as well as an extensive live stream and on-demand range of sports and competitions as well as sports and docutainment formats in the video area. SPORT1 is also active with its own SPORT1 YouTube channel as well as gaming and eSports offerings.
