Riedel Communications has recently announced a strategic expansion in the Asia-Pacific (APAC) region, aiming to enhance its market engagement in 2024 and beyond.
To better cater to the growing demand, the company has restructured its APAC operations into two distinct teams: Asia and Oceania. This move is part of Riedel’s commitment to strengthen its full-service presence, particularly in Australia, and to foster closer customer relationships through more targeted sales and support services.
Leadership Promotion: Chris Johnson Takes the Helm in Oceania
Starting in October, Chris Johnson, a seasoned professional with nearly 20 years in broadcast and live events, will take over as Director Oceania. Since joining Riedel in 2016, Johnson has played a pivotal role in the region’s growth, particularly in Australia and New Zealand. “Our success in Australia and New Zealand is a testament to our dedicated team and our local approach to customer service,” Johnson commented. This local focus is especially crucial in the rapidly evolving broadcast and events industries, where close customer relationships and local technical support are key.
Erik Miehs Appointed Regional Sales Director for Product Division
Effective January 1, 2024, Erik Miehs will step into the role of Regional Sales Director for the Product Division in the Oceania region. Bringing nearly a decade of experience at Riedel, including roles as the Europe system consulting manager and sales manager for Australia and New Zealand (ANZ), Miehs is well-equipped to lead the division’s expansion in the region. “I’m excited to contribute to Riedel’s significant presence in Australia and New Zealand and look forward to our continued growth in Oceania,” said Miehs.
Strengthening Asian Markets: Guillaume Mauffrey at the Forefront
Guillaume Mauffrey will continue to spearhead Riedel’s Asian operations as Sales Director Asia, focusing on major markets like China, Japan, and Southeast Asia. Supported by a strong team of Regional General Managers, including Peter Chen (China), Vincent Lambert (Japan), and Marion Dimayuga (Southeast Asia), Mauffrey’s leadership is set to further Riedel’s impact in these key regions.
Daniel Url Comments on the Organizational Shift
Daniel Url, CCO of the Product Division, expressed confidence in the new structure. “This organizational change mirrors our substantial growth in both Asia and Oceania. Entrusting experienced leaders like Chris and Guillaume to guide these regions ensures continued success. Under Chris’ leadership, our ANZ team has consistently exceeded expectations, and with Erik joining the leadership, we anticipate further achievements. In Asia, Guillaume’s impact has been significant, and with our strong teams in Tokyo, Singapore, and Beijing, we are poised for continued advancement,” Url stated. This restructuring is a strategic move to maintain focus and momentum in these dynamic markets.
News source: https://www.riedel.net/en/
