The Group Effort Initiative (GEI) has announced a collaboration with Dimension, a leader in real-time and virtual production, and DNEG 360, an extension of Dimension’s partnership with visual entertainment services company DNEG.
Together, they are launching the ‘Rise Up’ program, which opens on August 1, 2024.
Opportunities for Trainees
This program offers UK residents from diverse backgrounds the chance to gain professional experience at Dimension’s state-of-the-art virtual production complex in London. The training will be in collaboration with DNEG 360 and Sunbelt Rentals. Participants will receive accommodation, transportation, and a stipend.
Industry Connections and Project Involvement
During the program, trainees will have the opportunity to meet leading production executives, including those working on the upcoming film “Animal Friends” (2025). This feature, combining live-action and animated characters, is currently in production at DNEG and is co-produced by Legendary Entertainment, Prime Focus Studios, and Maximum Effort, Ryan Reynolds’ production company.
Upcoming Productions
Dimension and DNEG 360 have announced several upcoming independent British productions, including “2040,” “Campbeltown ‘69,” and “HUMANOID” (Cambridge Picture Company), as well as various sports and live event projects for brands and broadcasters.
Background of GEI
Ryan Reynolds and Blake Lively launched the GEI program in August 2020 to provide underrepresented communities with opportunities for real-life work experience in the entertainment industry. GEI collaborates with local organizations to recruit trainees and partners with Dimension and DNEG 360 to ensure financial support for trainees’ development.
Statements from Partners
Ryan Reynolds and Blake Lively, GEI co-founders, expressed their enthusiasm: “We are inspired by the UK’s creative community and proud to partner with Dimension and DNEG 360 on the Rise Up Initiative. This collaboration allows trainees to master virtual production technology and showcases the future of storytelling.”
Anna Lakshmi Sabapathy, Chief People Officer at Dimension and DNEG 360, shared her excitement: “We are thrilled to host and sponsor the ‘Rise Up’ program with GEI. Our talented team is eager to share their expertise in real-time and virtual production with future professionals. This partnership demonstrates our commitment to supporting underrepresented talent and promoting authentic stories in the entertainment industry.”
