In a significant move in the professional audio industry, RØDE has announced its acquisition of the American company Mackie, renowned for its high-quality audio mixers.
This acquisition marks a pivotal moment in the evolution of RØDE and solidifies The Freedman Group, RØDE’s parent company, as a major player in the global pro audio market. The inclusion of Mackie’s products enriches RØDE’s existing portfolio, offering a more comprehensive range of audio solutions.
The Freedman Group’s Exciting Expansion
Peter Freedman AM, Founder and Chairman of The Freedman Group, expressed his excitement over welcoming Mackie into their family of esteemed audio brands. He highlighted Mackie’s unparalleled expertise in live sound and shared enthusiasm for innovative, customer-centric products. With this acquisition, The Freedman Group strengthens its position as a leading audio technology company, catering to a diverse clientele from budding content creators to live production professionals.
Mackie’s Legacy in Audio Innovation
Since its inception in 1989, Mackie has established itself as a forefront designer and manufacturer in the pro audio industry, offering a range of products from mixers to loudspeakers for various uses. Known for its robust build quality and affordability, Mackie has produced landmark products like the 1602 and D8B mixers, and the SRM450 loudspeaker, securing its reputation as a go-to brand for recording and live sound.
Future Prospects and Collaboration
Alex Nelson, CEO of Mackie, shared his enthusiasm about the collaboration with RØDE, admiring their manufacturing capabilities and technological leadership. He anticipates that this partnership will aid in Mackie’s growth, especially with their promising product roadmap leading up to NAMM ’24. This merger is seen as a thrilling phase for both companies, promising innovative developments in the audio industry.
Maintaining Brand Integrity and Synergy Despite the acquisition, Mackie will continue to operate with its own brand identity and manufacturing processes. This merger brings together the unique intellectual properties, infrastructure, and resources of both companies, presenting significant growth opportunities for RØDE and marking a major milestone in their global expansion efforts.
