The topic in the “360 Seconds. Broadcast News & Commentary” program titled “RØDE Acquires Audio Giant Mackie” is a brief and informative presentation of breaking news within the world of broadcasting and audio technology.
In this segment, the focus is on the recent acquisition where RØDE, a prominent company in the audio industry, has acquired the renowned audio giant, Mackie.
This segment provides a concise overview of the acquisition, highlighting its significance and potential impact on the audio equipment market. The program may also delve into the implications of this acquisition for the future of audio technology, projects, and innovations.
In a mere 360 seconds, “360 Seconds. Broadcast News & Commentary” delivers key insights and commentary on this noteworthy development, catering to industry professionals and enthusiasts seeking to stay informed about the latest happenings in the world of broadcasting and audio technology.
The live broadcast of the program “360 Seconds. Broadcast News & Commentary” took place on December 11, 2023.
Hosts: Philip Grossman, host and co-producer at Visionaries; Mary Ann Seidler, owner of First Light Media and consultant for multiCAM Systems and Telos Alliance; and Maria Kholodova.
Maria: Big Audio news today, RØDE has officially acquired Mackie, a renowned audio mixer company. This strategic move expands The Freedman Group’s reach in the pro audio market, integrating Mackie’s innovation and expertise into RØDE’s diverse product line. The merger aims to leverage both companies’ strengths while preserving Mackie’s distinct brand identity. So So, Mary, can you talk to us about this?
Mary: This is really interesting because RØDE started out as a mic manufacturer, but then they introduced a real game-changer: the RØDECaster. Ever since, everyone else in the audio industry has been playing catch-up. Mackie has always been the go-to for external mixers, especially in the radio industry where the common advice was just to get a little Mackie. They have many products that are somewhat similar. I’ll be really curious to see if they take the Berkshire pathway approach, which would be great. This approach would let Mackie do what they know best without interference, potentially giving them a boost to diversify their product line. I wonder if they might streamline some products, as both companies make mic stands and similar accessories. It would be exciting to see Mackie come out with new processors and other innovations. I’m super excited about this. RØDE has quickly devoured its competition, which is remarkable.
Philip: I have a question. Do you see this as creating a sort of Lexus-Toyota model? My first mixer ever was a Mackie. You mentioned buying a little Mackie; they’re great little mixers and were seen as reliable for live shows. Meanwhile, RØDE was more of a young upstart. Do you think they’ll merge the two companies’ identities, or will they keep them distinct? Will they just brand everything as RØDE-Mackie?
Mary: What I’m hoping to see is that RØDE will provide the capital and perhaps even engineering support to encourage Mackie to explore different directions. As cool as the RØDECaster is, Mackie has smaller mixers that fit into various market niches where RØDE may not want to venture. So, you’re right. It would be best for everyone if we saw something akin to a Lexus-Toyota model, allowing both companies to thrive and explore different paths!
Production – TKT1957 LLC.
Media Partner – Cine Gear Expo.
360 Seconds. Broadcast News & Commentary
The weekly show, focusing on the latest products and solutions in the global TV and film industry, features insights and analysis from top experts. Released every Monday within the TKT1957 network, the program can be found on the YouTube channel, social media groups, and the tkt1957.com website. Engage with the content, view the episodes, and participate in the conversation by leaving your questions in the comments section!
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