Rohde & Schwarz is set to present the newest advancements in television and radio broadcasting at CABSAT 2024.
The company aims to showcase services designed to attract audiences and generate revenue while highlighting the efficiency and sustainability of their latest transmitter designs.
Focus on Sustainability and Efficiency
For broadcasters aiming to reduce carbon emissions and enhance reliability, the R&S®TH1 transmitter represents a significant innovation in high-powered transmission. This new design boasts a minimum of 15% better energy efficiency compared to the best current transmitters. Additionally, its liquid cooling system decreases the power required for air conditioning. The transmitter’s sustainable features are complemented by a flexible software architecture, making it an ideal platform for launching new services and revenue streams.
5G Broadcast Integration
The R&S®TH1 is well-suited for integrating 5G Broadcast, a new standard for delivering content to many concurrent users on mobile devices without utilizing cellular bandwidth. Beyond broadcast and pop-up video services, this transmitter is also suitable for multicast data delivery to IoT applications, potentially offering valuable new services through existing transmitter networks.
Advancements in Radio Broadcasting
Rohde & Schwarz continues to appeal to radio broadcasters with DAB+ technology, known for its clear sound, capacity for numerous stations, and stable operation. With 75 years of experience in producing efficient transmitters across all power ranges, the company’s latest models offer optimized efficiency and the lowest cost of ownership.
Engagement with the Middle Eastern Market
Maha Chrabie, Sales Director of Broadcast and Distribution for the Middle East and Africa at Rohde & Schwarz, stated, “The Middle East is a vibrant market for us, and CABSAT is a great opportunity for us to connect with all the key businesses in the region.” She emphasized the importance of digital terrestrial transmission, noting its advantages in efficiency, reach, and cost-effectiveness compared to internet streaming. This technology also enables new broadcast applications, contributing to a better-connected world.
About Rohde & Schwarz
Rohde & Schwarz is a global technology company headquartered in Munich, Germany. Founded in 1933, the company specializes in electronic components, including signal and power analyzers, oscilloscopes, signal generators, and security scanners. It serves a wide range of industries such as communications, broadcast and media, military, automotive, and technology sectors
About CABSAT
CABSAT is the leading event for content, broadcast, satellite, media, and entertainment professionals in the Middle East, Africa, and South Asia (MEASA) region. Held annually at the Dubai World Trade Centre, it attracts over 18,000 industry professionals, including engineers, system integrators, broadcasters, content buyers, sellers, producers, and distributors. The event features exhibitions, conferences, and networking opportunities, showcasing the latest advancements in media and satellite technology.
