Innovative Production Services is a company that has always been primarily focused on live events.
Large events were gone for a long time, so the company had to adapt and to help them do this, they turned to Ross Video.
Innovative director, Jeremy Koch, explained, “We set up a trial studio in our factory that quickly moved into a 750m2 professional sound stage. We loved this new studio world and our gear had to step up in certain areas to match the standards that not only our customers were used to at Innovative, but what our staff and contractors were used to. So, we purchased a Ross Carbonite Black SOLO (split system) for our studio, The HUB. This little powerhouse was amazing, especially for its size. This only led to more interest in Ross products. One of our leading contractors was always raving about Ross as well, so we knew we were on to a good thing.”
After a very successful 18 months in the studio world, a new opportunity presented itself to Innovative. This opportunity had the potential to be a real game-changing way of doing studio broadcast work and also live hybrid events. That opportunity was to purchase and fit out a broadcast truck. After careful evaluation and assessment, Innovative purchased a Ross Ultrix Carbonite, Ultrix FR5 and several other Ross products and solutions for their new truck.
Koch added, “We wanted something that would work for us now and into the future. This was probably the single biggest thing that led us to Ross and in particular the Ultrix Carbonite. The truck has a need to offer ultimate simplicity and compatibility, not only in the physical domain but also in the mental domain. We wanted it to be easy to understand, use and troubleshoot for our staff and contractors. Starting with 12G-SDI now means that everything works instantly for us and it’s a known signal format for all of our team. It offers immediate benefits especially when it comes to supporting 4K workflows. Also, with the Ultrix system, if and when we need to jump to ST-2110, we can by simply swapping out an IO blade – and that’s pretty cool.”
According to Koch the Ross products and solutions easily met all of their key requirements by offering the upgrade path they were looking for and more.
The first two tests for Innovative’s new truck featuring the new Ross equipment were at major events for IBM Think and TEDx Sydney. At IBM the truck was in full live event mode where it was the technical hub of the entire show. All cameras came back to the truck as they would in a typical broadcast truck, but that’s where the similarities ended.
Koch points out repeatedly that the biggest ‘edge’ that Ross gives Innovative is in the flexibility and adaptability within their systems. This alongside Ross Video Australia’s service and support has created a winning combination.
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