Ross Video has recently announced, jointly with Verance, the availability of the Verance Aspect watermark in Ross Video’s software media processing platform (softGear).
The integration of Verance’s Aspect watermark into the broadcast audio processor based on the softGear platform will provide the Aspect watermark to a wide variety of television channels.
The Aspect watermark works in both today’s 1.0 and tomorrow’s 3.0 broadcast environments and was selected to be part of the NextGen TV standard. By deploying Aspect within the softGear platform, programmers can enable interactive services across all distribution paths (including ATSC 1.0 and 3.0 over-the-air, cable/satellite and over-the-top services) to reach 100% of smart TVs. Without watermarking, 80% of households cannot receive these capabilities.
“We are thrilled to announce that our Broadcast Audio Processor and softGear platform will support the Verance Aspect Watermark,” says Wojtek Tryc, Director, TPM softGear, Ross Video. “Our partnership with Verance unlocks new opportunities for broadcasters to deliver new compelling features to NextGen TV customers.”
“Today’s announcement reinforces our commitment to delivering innovative solutions that drive revenue and viewer engagement in today’s and tomorrow’s broadcast environments,” explained Nil Shah, CEO, Verance. “We are excited to partner with Ross Video and are pleased to expand our product suite and support our partners as they transition to NextGen TV.”
